Growth Marketing Strategist

About the Role

Key Responsibilities

• Develop omni-channel growth marketing strategies in collaboration with business leaders and marketing channel specialists to attract and retain customers.
• Design, build, launch, and optimize always-on marketing campaigns that promote the brand, differentiate solutions, generate leads, and produce sales and revenue.
• Review and fine-tune marketing, customer acquisition, cultivation, and retention strategies in the digital world.
• Collaborate with channel strategists and the Marketing Analytics team to optimize performance across web, social, paid media, email, direct mail, video, and other channels.
• Ensure user-centric designs that maintain clear, logical, and concise information to invite an attractive ROI, using results and reports from analytics, site traffic, email campaigns, and usability data.
• Optimize marketing tactics based on metrics from testing such as A/B and multi-variate tests, from hypothesis development through results analysis and data-driven decision making.
• Function as a project manager collaborating with third-party partners and internal teams to create website templates, launches, site mapping, imagery, copy, testing, and tracking.
• Ensure content is customer-centric, addresses the end-to-end customer journey, is optimized for SEO, grammatically correct, compliant with laws and regulations, and aligned with branding initiatives.
• Communicate and collaborate effectively with teams of varied strengths, translating complex technical concepts into understandable language.

Requirements

• 5+ years of experience in a marketing strategy and execution role.
• Experience designing, analyzing, leading, and/or optimizing digital marketing channels including websites, social media, paid media, email, webinars, and video.
• Experience with marketing technology, including marketing automation and CRM, with specific experience with Salesforce products preferred.
• Experience with user testing.
• Strong understanding of Agile methodologies.
• Bachelor's degree or equivalent industry experience.
• Ability to develop, execute, and optimize growth marketing strategies including opportunity sizing, funnel targets, ROMI, target personas, channel and tactic definition, messaging frameworks, content plans, metrics, and timelines.
• Project management skills to keep projects on task.
• Experience conducting A/B tests and driving customer insights.

Nice to Have

• Experience with Kentico content management system.

Qualifications

• Educational background with a Bachelor's degree or equivalent industry experience.

Benefits & Perks

• Comprehensive benefits package including 401(k) with employer contributions, employee stock purchase plan, and consideration for long-term incentives.
• Medical, dental, and vision insurance.
• Various types of leaves of absence, paid time off including holidays, vacation, and sick leave.
• Short-term and optional long-term disability insurance.
• Health savings account, reimbursement accounts, life insurance, and supplemental insurance.
• Optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and employee assistance programs.