Head Marketing AI & Data

About the Role

Key Responsibilities

• Develop and implement an integrated global marketing strategy, including branding, digital marketing, analyst relations, public relations, event marketing, social media marketing, and account-based marketing (ABM).
• Align global marketing initiatives with business goals to drive demand generation and deepen customer engagement.
• Leverage AI-powered marketing technologies for enhanced customer insights, hyper-personalized campaigns, and optimized performance.
• Adapt messaging and campaigns to regional markets while ensuring brand consistency and alignment with global objectives.
• Develop and drive global lead generation and customer engagement programs, ensuring marketing aligns with sales objectives.
• Implement content-driven nurturing programs to maintain ongoing engagement with prospects and customers.
• Identify and facilitate participation in key global and regional industry events and forums.
• Execute digital and direct marketing campaigns to generate high-quality leads and enhance market positioning.
• Establish joint-marketing programs with strategic alliance partners to drive pipeline growth.
• Develop and implement ABM programs for key global accounts, collaborating with sales leadership to personalize outreach.
• Conduct account-specific research, industry analysis, and competitive assessments to refine marketing strategies.
• Support large pursuits with tailored marketing assets, RFP branding, and executive-level engagement programs.
• Identify cross-sell and up-sell opportunities within key accounts.
• Serve as a strategic advisor to senior leadership, providing data-driven insights to shape decision-making and go-to-market strategies.
• Develop executive-level thought leadership content that reinforces TCS's position as a leader in AI.
• Build relationships with key global industry associations, academic institutions, and media to enhance TCS's market presence.
• Engage with leading industry analysts through briefings and strategic discussions to strengthen positioning.
• Represent TCS at global conferences and industry events, ensuring strong thought leadership in AI.
• Manage global marketing budgets and track campaign performance against pipeline and revenue objectives.
• Maintain marketing calendars and drive alignment between global and regional marketing teams.
• Leverage AI-powered analytics to track customer behavior, optimize content strategy, and refine campaign performance.
• Develop and maintain a repository of customer references, case studies, and testimonials to support sales efforts across regions.

Requirements

• Proven track record in developing and executing integrated B2B marketing campaigns with measurable impact on a global scale.
• 12/15+ years of experience in B2B marketing, preferably within a consulting, technology services, or AI-driven business environment.
• Expertise in AI-driven marketing tools—experience leveraging AI for personalization, data insights, and campaign optimization is preferred.
• Strong communication skills—articulate, persuasive, and an excellent writer with experience in executive-level storytelling.
• Strategic mindset with execution excellence—ability to align global marketing initiatives with business priorities while ensuring operational efficiency.
• Bachelor's degree in communications, marketing, business, or a related field (advanced degree preferred).
• Strong leadership and stakeholder management skills—experience working across different levels and functions in a matrixed organization.
• Positive attitude and collaborative approach—flexible, team-oriented, and able to drive consensus.

Nice to Have

• Experience leveraging AI for personalization, data insights, and campaign optimization.

Benefits & Perks

• Salary Range: $155,400 - $210,200 a year