Head of Analytics (Ecommerce & Amazon)

About the Role

Key Responsibilities

• Lead digital analytics strategy and reporting
• Use data to inform and drive strategic decisions across the ecommerce and Amazon channels to optimize customer journeys and increase conversion rates
• Lead the development of online dashboards and reports to track key metrics and communicate insights to stakeholders (in Looker mostly and as needed PowerBI)
• Develop and deliver comprehensive channel reporting, including weekly, monthly, and quarterly reports on key performance indicators (KPIs) and revenue
• Manage data collection and accuracy via GA4 event tagging and data-layer connections between various SaaS tools in the martech stack
• Oversee analytics team and digital data governance
• Lead, mentor, and inspire your analyst & data science team and Digital leadership peers, ensuring they have the resources and expertise to succeed
• Partner with IT and Digital teams to aggregate channel, media, customer and other data in our Azure data lake for use in Digital reporting
• Build data governance and data integrity processes and playbooks
• Keep abreast of the latest trends and technologies in ecommerce and Amazon analytics to ensure ZAGG remains competitive and effective

Requirements

• Minimum of 3 years in a senior digital analytics role driving both ecommerce and Amazon sales for DTC or retail brand
• Strong analytical skills: Ability to analyze large datasets, identify trends, and derive actionable insights
• Expertise with BI tools: Proficiency in Looker and PowerBI data-visualization tools to communicate complex data insights
• Technical expertise: Knowledge of SQL, data manipulation, and experience with various data sources and analytics platforms
• Communication skills: Excellent written and verbal communication skills to present findings and recommendations to diverse stakeholders
• Strategic thinking: Ability to develop and execute analytical strategies aligned with business goals and market trends
• Problem-solving skills: Ability to identify challenges and opportunities, devising effective solutions based on data analysis
• Bachelor's degree in a relevant field (e.g., business, data analytics, marketing), with a Master's degree preferred
• Self-motivated: Ability to prioritize, meet deadlines, and manage changing priorities
• Organized: Excellent organizational skills with the ability to successfully juggle multiple priorities

Nice to Have

• Master's degree in a relevant field

Benefits & Perks

• Competitive compensation, including performance bonus & benefit
• Catered lunches every Wednesday
• Generous PTO + 2 floating holidays
• 401k match
• Free phone case and screen protectors
• 50% discount on all ZAGG products
• Free access to Top Golf and discounted rate on food
• Tuition reimbursement