Head of Consumer, Government, and Entertainment Performance Strategy

Exl

New York, NY

Full Time

Director

173k-243k

2 months ago

Job Description

About the Role

This role may also be located in our Playa Vista, CA campus. The Head of Consumer, Government, and Entertainment Performance Strategy is responsible for leading performance marketing strategies utilizing Google's AI to drive business outcomes for customers and growth for Google. The position involves managing a team, developing vertical strategies, and collaborating with internal and external stakeholders to shape the future of advertising in the AI-era, particularly within the CG&E sectors. The Performance Strategy team acts as the link between product and sales, ensuring the right commercial strategies are in place to support performance solutions and client success.

Key Responsibilities

Lead a team of Performance Strategy Leads (PSLs) to deliver performance (Search + PMax) business growth and product activation in the Automotive, Food, Beverage and Restaurants, and Home and Personal Care verticals.
Establish operating excellence and strong collaboration within the verticals, and forge deep relationships with key partners such as vertical and product GTM, HOIs, SILs, and IDs.
Align quarterly and annual sector and vertical business planning processes with the needs at product level to solve for customers' key objectives.
Develop and execute a strategy for driving business and product adoption across verticals.
Develop best practice processes, share/implement them within and across the region ensuring their continuous improvement.
Set the goal for future ads solutions relevant to CG&E partners.
Collect and escalate product feedback, advocating for the needs of your verticals and customers.

Requirements

Bachelor's degree or equivalent practical experience.
15 years of experience in digital media, sales, marketing, or product roles.
Experience with people management, and leading and developing a sales team.

Nice to Have

Experience in Performance Advertising (Search and Performance Max Campaign (PMax)) and thought leadership in Google's performance solutions.
Experience leading teams, driving go-to-market initiatives, establishing operational excellence, and fostering collaborative environments.
Experience developing and executing strategies that drive significant business growth and product adoption in large-scale client environments.
Experience in using data to inform decisions, solve complex problems, and translate insights into actionable strategies for continuous improvement.
Ability to build strong relationships and collaborate effectively with internal and external stakeholders (e.g., GTM, HOIs, IDs).

Qualifications

Formal educational background includes a Bachelor's degree or equivalent practical experience.

Benefits & Perks

US base salary range of $173,000-$243,000 plus bonus, equity, and benefits.
Additional benefits as outlined by Google.

Working at Exl

The company values innovation, strategic thinking, collaboration, and a passion for performance marketing and AI. Employees are encouraged to act like owners, move swiftly through change, and build trusted relationships with clients to deliver extraordinary outcomes. The team is passionate about shaping the future of digital advertising and supporting growth for major brands and agencies worldwide.

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