Head of Demand Generation

Spinify

Coffeyville, KS

Full Time

Director

100k-150k

7 days ago

Job Description

About the Role

The Head of Demand Generation at Spinify is responsible for designing and executing the growth strategy to build a predictable pipeline of high-quality leads, primarily focusing on the US market and beyond. This role involves owning and optimizing the company's HubSpot instance, launching data-driven campaigns across multiple channels, and working closely with the CEO and sales team to guide the go-to-market strategy. Spinify is a global B2B SaaS company aiming to become the world leader in sales motivation software, and this position offers autonomy, strategic influence, and the opportunity to shape the company's growth engine.

Key Responsibilities

Architect the entire lead generation strategy from the ground up to create a predictable flow of high-quality leads.
Own and optimize the HubSpot instance for lead nurturing, automation, and deal creation.
Launch and scale data-driven campaigns across channels such as LinkedIn, Google Ads, SEO, and content marketing.
Take responsibility for the entire marketing funnel, tracking and reporting on key metrics including lead volume, conversion rates, and pipeline value.
Work as a strategic partner to the CEO and sales team, providing insights to guide the go-to-market motion.

Requirements

A demonstrable history of building a pipeline for a B2B SaaS company with measurable growth.
Deep expertise in HubSpot, leveraging its full capabilities for automation and business generation.
Hands-on experience and strong understanding of lead generation in the US market.
A strategic yet execution-focused mindset with a builder's approach.
Fluent English communication skills and experience collaborating with remote, global teams.

Nice to Have

Experience in scaling demand generation strategies in SaaS companies.
Knowledge of additional marketing channels or tools beyond those specified.
Previous experience working directly with executive leadership and sales teams.

Qualifications

Proven success in building and scaling demand generation pipelines for B2B SaaS companies.
Expertise in HubSpot platform and automation.
Experience targeting and generating leads in the US market.
Strong strategic thinking and execution skills.
Excellent communication skills in English and ability to work remotely.

Benefits & Perks

Competitive salary of $100,000 - $150,000 USD.
Full benefits package including health, dental, and vision insurance, plus a 401(k) matching program.
Ownership and autonomy to build the growth engine your way.
Remote work flexibility within the United States.
Direct impact on a global company as a foundational member of the growth team.
Professional development budget for courses, conferences, and books.

Working at Spinify

Spinify values autonomy, strategic thinking, and a builder's mindset. The company fosters a remote-first environment that trusts employees to manage their own schedules and focus on outcomes. They emphasize professional growth, offering a dedicated development budget, and aim to create a collaborative, global team dedicated to innovation and growth.

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