Head of Demand Generation & Lifecycle

Harnham

Hayward, CA

Full Time

Director

230k-250k

6 days ago

Job Description

About the Role

The Head of Demand Generation & Lifecycle at Harnham is responsible for designing and executing the entire enterprise customer journey, from first touch through expansion. The role involves building and optimizing digital lifecycle strategies, driving qualified pipeline, boosting onboarding and adoption, running experiments to increase conversion, and leading a high-performing team. This position offers an opportunity to shape how global enterprises adopt modern web infrastructure and AI-powered applications, with a focus on delivering measurable pipeline and ARR growth in a fast-paced, experimental culture.

Key Responsibilities

Own the enterprise lifecycle strategy: design and optimize the digital journey from sign-up to renewal.
Drive qualified pipeline: build programs that feed sales-qualified opportunities and accelerate deal velocity.
Boost onboarding & adoption: launch in-product flows, personalized nudges, and proof-of-value experiences.
Run experiments: scale campaigns that increase conversion at every stage-activation, demo-to-pipeline, expansion-to-ARR.
Lead & grow the team: hire and mentor a high-performing lifecycle growth team.

Requirements

Deep experience in growth, lifecycle, or demand generation within enterprise SaaS.
Proven ability to build lifecycle programs that create and accelerate enterprise pipeline.
Strong analytical skills and fluency in funnel metrics (MQL, SQL, SQO, ARR).
Expertise with marketing automation and multi-channel orchestration (Salesforce, Marketo, 6sense, Braze, Looker).
Comfort working cross-functionally with product, sales, engineering, and data science.