Head of Demand Generation & Lifecycle

About the Role

Key Responsibilities

• Own the enterprise lifecycle strategy: design and optimize the digital journey from sign-up to renewal.
• Drive qualified pipeline: build programs that feed sales-qualified opportunities and accelerate deal velocity.
• Boost onboarding & adoption: launch in-product flows, personalized nudges, and proof-of-value experiences.
• Run experiments: scale campaigns that increase conversion at every stage-activation, demo-to-pipeline, expansion-to-ARR.
• Lead & grow the team: hire and mentor a high-performing lifecycle growth team.

Requirements

• Deep experience in growth, lifecycle, or demand generation within enterprise SaaS.
• Proven ability to build lifecycle programs that create and accelerate enterprise pipeline.
• Strong analytical skills and fluency in funnel metrics (MQL, SQL, SQO, ARR).
• Expertise with marketing automation and multi-channel orchestration tools such as Salesforce, Marketo, 6sense, Braze, Looker.
• Comfort working cross-functionally with product, sales, engineering, and data science.

Nice to Have

• Experience with scaling campaigns that increase conversion at various stages.
• Experience in building a digital lifecycle function from the ground up.

Qualifications

• Experience in enterprise SaaS growth, lifecycle, or demand generation.

Benefits & Perks

• Salary: $230-250k base + RSUs.
• Hybrid work environment (3 days per week in office).