Head of Digital Marketing, Analytics & Marketing Technology

About the Role

Key Responsibilities

• Develop and execute a comprehensive digital and technology strategy aligned with Thomson Reuters' business objectives and brand vision
• Drive digital marketing transformation initiatives across the organization, fostering innovation and adoption of emerging technologies
• Collaborate with cross-functional leadership teams to ensure digital, analytic, and technology initiatives support broader business goals
• Serve as a key member of the marketing leadership team, contributing to overall marketing strategy and business planning
• Lead all digital marketing channels including website, paid search, SEO, display advertising, and paid social media
• Oversee website strategy, user experience, content management, and optimization to drive engagement and conversion
• Develop and implement digital media strategies that effectively reach B2B target audiences and drive measurable results
• Establish best practices for digital campaign execution, measurement, and optimization
• Evolve a marketing technology ecosystem that drives efficiency through automation and reduces manual processes
• Implement intelligent workflow solutions to streamline operations and improve team productivity
• Own and optimize the enterprise marketing technology stack, ensuring integration and adoption
• Identify and implement new digital creative technologies to enhance brand storytelling and engagement
• Lead marketing analytics and advanced analytics teams to derive actionable insights supporting business objectives
• Develop measurement frameworks to evaluate marketing performance and ROI
• Create reporting systems connecting marketing activities to business outcomes
• Design data strategies to enhance customer understanding and targeting capabilities
• Champion a data-driven culture within the marketing organization
• Provide strategic direction for the design function, linking design with brand strategy and technology
• Foster collaboration between design and digital teams to create cohesive customer experiences
• Oversee development of design systems ensuring consistent brand expression
• Drive design innovation to differentiate Thomson Reuters and enable creative talent with best-in-class technology
• Ensure design excellence through talent development, process optimization, and quality standards
• Lead team development through coaching, mentoring, and resource management
• Stay updated with marketing trends, technologies, and best practices, implementing continuous improvements
• Manage change initiatives related to new marketing processes and technologies

Requirements

• 15+ years of progressive experience in digital marketing, technology, and analytics leadership roles
• Proven track record of leading digital transformation initiatives in B2B SaaS environments
• Extensive experience managing websites, paid media channels, and marketing technology platforms
• Demonstrated expertise in leveraging data and analytics to drive business results
• Experience building automated marketing systems to improve efficiency
• Success in developing sophisticated audience targeting and data strategies
• Experience leading large, diverse teams across multiple functions
• B2B SaaS marketing experience, preferably in information services, professional services, or technology sectors
• Deep understanding of digital marketing channels, technologies, and best practices
• Strong knowledge of marketing technology platforms, integration, and vendor management
• Expertise in data analytics, AI/ML technologies, measurement frameworks, and performance optimization
• Strategic thinking with the ability to translate vision into actionable plans
• Excellent prioritization skills and resource focus on high-impact initiatives
• Advanced knowledge of marketing automation systems and workflow optimization
• Excellent communication and presentation skills to influence at all levels
• Financial acumen with experience managing significant budgets
• Change management expertise to drive organizational transformation

Nice to Have

• Professional certifications in marketing, digital marketing, or project management

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or related field
• Master's degree (MBA or Marketing) preferred

Benefits & Perks

• Hybrid work model with flexible in-office days
• Supportive workplace policies for work-life balance, including flexible work arrangements and work from anywhere up to 8 weeks per year
• Career development and growth opportunities through continuous learning and skills development programs
• Comprehensive benefits including flexible vacation, mental health days, retirement plans, tuition reimbursement, incentive programs, and wellbeing resources
• Inclusive, award-winning company culture emphasizing inclusion, belonging, and values such as customer obsession and collaboration
• Social impact initiatives including paid volunteer days and community involvement opportunities
• Competitive total rewards package including health, dental, vision, disability, life insurance, and stock purchase plans
• Expected base salary range in the US: $273,000 - $409,000, with potential for annual bonus based on performance