Head of Digital Marketing, Analytics & Marketing Technology

About the Role

Key Responsibilities

• Develop and execute a comprehensive digital and technology strategy aligned with Thomson Reuters' business objectives and brand vision.
• Drive digital marketing transformation initiatives across the organization, fostering innovation and adoption of emerging technologies.
• Collaborate with cross-functional leadership teams to ensure digital, analytic, and technology initiatives support broader business goals.
• Lead all digital marketing channels including website, paid search, SEO, display advertising, and paid social media.
• Oversee website strategy, user experience, content management, and optimization to drive engagement and conversion.
• Develop and implement digital media strategies that effectively reach B2B target audiences and drive measurable results.
• Evolve a world-class marketing technology ecosystem that drives efficiency through automation and reduces manual processes.
• Implement intelligent workflow solutions that streamline operations and improve team productivity.
• Lead marketing analytics and advanced analytics teams to derive actionable insights supporting business objectives.
• Create measurement frameworks to evaluate marketing performance and ROI.
• Provide strategic direction for the design function, linking design with brand strategy, technology, and brand transformation.
• Foster collaboration between design and digital teams to create cohesive customer experiences.
• Develop talent through coaching, mentoring, and professional development opportunities.
• Stay updated with the latest marketing trends, technologies, and best practices across operations, digital, and design.
• Implement continuous improvement processes to enhance marketing efficiency and effectiveness.

Requirements

• 15+ years of progressive experience in digital marketing, technology, and analytics leadership roles.
• Proven track record of leading digital transformation initiatives in B2B SaaS environments.
• Extensive experience managing websites, paid media channels, and marketing technology platforms.
• Demonstrated expertise in leveraging data and analytics to drive business results.
• Experience building automated marketing systems that reduce manual effort and improve efficiency.
• Success in developing and implementing sophisticated audience targeting and data strategies.
• Experience leading large, diverse teams across multiple functions.
• B2B SaaS marketing experience, with preference for experience in information services, professional services, or technology sectors.
• Deep understanding of digital marketing channels, technologies, and best practices.
• Strong knowledge of marketing technology platforms, integration approaches, and vendor management.
• Expertise in data analytics, AI/ML technologies, measurement frameworks, and performance optimization.
• Strategic thinking with the ability to translate vision into actionable plans.
• Excellent prioritization skills and ability to focus resources on high-impact initiatives.
• Advanced knowledge of marketing automation systems and workflow optimization.
• Excellent communication and presentation skills with the ability to influence at all levels.
• Financial acumen with experience managing significant budgets.
• Change management expertise and organizational transformation experience.

Nice to Have

• Professional certifications in marketing, digital marketing, or project management.
• Experience in information services, professional services, or technology sectors.

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or related field.
• Master's degree (MBA or Marketing) preferred.
• Professional certifications in marketing, digital marketing, or project management are valuable.

Benefits & Perks

• Hybrid Work Model with flexible in-office and remote days.
• Supportive workplace policies for work-life balance, including work from anywhere for up to 8 weeks per year.
• Career development and growth opportunities through continuous learning and skills development programs.
• Comprehensive benefits including flexible vacation, mental health days, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Inclusive, award-winning company culture emphasizing inclusion, belonging, and flexibility.
• Social impact initiatives including paid volunteer days and community involvement opportunities.
• Competitive health, dental, vision, disability, and life insurance plans, 401k with company match, paid holidays, parental leave, sabbatical leave, and additional benefits such as tuition reimbursement and employee stock purchase plans.