Head of Digital Marketing, Analytics & Marketing Technology

About the Role

Key Responsibilities

• Develop and execute a comprehensive digital and technology strategy aligned with Thomson Reuters' business objectives and brand vision.
• Drive digital marketing transformation initiatives across the organization, fostering innovation and adoption of emerging technologies.
• Collaborate with cross-functional leadership teams to ensure digital, analytic, and technology initiatives support broader business goals.
• Serve as a key member of the marketing leadership team, contributing to overall marketing strategy and business planning.
• Lead all digital marketing channels including website, paid search, SEO, display advertising, and paid social media.
• Oversee website strategy, user experience, content management, and optimization to drive engagement and conversion.
• Develop and implement digital media strategies that effectively reach B2B target audiences and drive measurable results.
• Establish best practices for digital campaign execution, measurement, and optimization.
• Evolve a world-class marketing technology ecosystem that drives efficiency through automation and reduces manual processes.
• Implement intelligent workflow solutions that streamline operations and improve team productivity.
• Own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization.
• Lead marketing analytics and advanced analytics teams to derive actionable insights supporting business objectives.
• Develop measurement frameworks to evaluate marketing performance and ROI.
• Create reporting systems connecting marketing activities to business outcomes.
• Design and implement data strategies to enhance customer understanding and targeting capabilities.
• Provide strategic direction for the design function, linking design with brand strategy, technology, and brand transformation.
• Foster collaboration between design and digital teams to create cohesive customer experiences.
• Lead talent development through coaching, mentoring, and professional growth initiatives.
• Stay updated with marketing trends, technologies, and best practices, implementing continuous improvement processes.
• Drive organizational transformation through change management and process optimization.

Requirements

• 15+ years of progressive experience in digital marketing, technology, and analytics leadership roles.
• Proven track record of leading digital transformation initiatives in B2B SaaS environments.
• Extensive experience managing websites, paid media channels, and marketing technology platforms.
• Demonstrated expertise in leveraging data and analytics to drive business results.
• Experience building automated marketing systems that reduce manual effort and improve efficiency.
• Success in developing and implementing sophisticated audience targeting and data strategies.
• Experience leading large, diverse teams across multiple functions.
• B2B SaaS marketing experience, with a preference for experience in information services, professional services, or technology sectors.
• Deep understanding of digital marketing channels, technologies, and best practices.
• Strong knowledge of marketing technology platforms, integration approaches, and vendor management.
• Expertise in data analytics, AI/ML technologies, measurement frameworks, and performance optimization.
• Strategic thinking with the ability to translate vision into actionable plans.
• Excellent prioritization skills to focus resources on high-impact initiatives.
• Advanced knowledge of marketing automation systems and workflow optimization.
• Excellent communication and presentation skills with the ability to influence at all levels.
• Financial acumen with experience managing significant budgets.
• Change management expertise to drive organizational transformation.
• Bachelor's degree in marketing, Business Administration, Communications, or related field; master's degree preferred.
• Professional certifications in marketing, digital marketing, or project management are valuable.

Nice to Have

• Experience in information services, professional services, or technology sectors.
• Experience with AI/ML technologies and predictive analytics.
• Additional certifications in marketing or project management.

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or related field.
• Master's degree (MBA or Marketing) preferred.
• Professional certifications in marketing, digital marketing, or project management are valuable.

Benefits & Perks

• Hybrid work model with flexible in-office days.
• Supportive workplace policies for work-life balance, including flexible work arrangements and work from anywhere options.
• Career development and growth opportunities through continuous learning and skills development programs.
• Comprehensive benefits including health, dental, vision, disability, life insurance, retirement plans, tuition reimbursement, and employee incentive programs.
• Paid volunteer days and involvement in social impact initiatives.
• Competitive compensation range of $273,000 - $409,000 depending on location and experience.
• Additional performance-based bonus opportunities.