Head of Digital Marketing & E-Commerce, TPZ Ventures

About the Role

Key Responsibilities

• Develop and execute e-commerce and digital marketing strategies to drive revenue, customer acquisition, and engagement across all online channels for up to 8 start-up businesses.
• Work with the ad buying team to strategize and optimize large-scale paid media campaigns on platforms such as Google, Meta, and TikTok, ensuring maximum ROI.
• Oversee the creation of digital assets (ads, videos, display, social, web pages) in collaboration with the Creative Director to ensure alignment with brand goals and conversion objectives.
• Lead and inspire a small, high-performing team of product creators, fostering collaboration and efficient execution of digital strategies.
• Own e-commerce performance metrics, regularly review KPIs, analyze campaign results, and adjust strategies to improve ROI and growth.
• Develop strategies to increase customer retention, improve lifetime value, and drive repeat business through CRM and email marketing initiatives.

Requirements

• 10+ years of experience in digital marketing or e-commerce, including leadership roles.
• Proven track record of managing substantial paid media budgets and driving direct-to-consumer e-commerce growth.
• Strong understanding of digital marketing channels, KPIs, and performance analytics.
• Exceptional leadership skills with the ability to develop and lead high-performing teams.
• Data-driven decision-making skills with a focus on optimizing campaigns to meet business objectives.
• Experience with entrepreneurial ventures or start-ups is strongly preferred.
• Ability to communicate effectively across all organizational levels.
• Ability to pivot or innovate when necessary.
• Alignment with the company's mission and core competencies such as leadership, creativity, collaboration, communication, problem solving, and continuous learning.
• A commitment to Diversity, Equity, and Inclusion in all activities.

Nice to Have

• Experience with an entrepreneurial venture or start-up.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in digital marketing or e-commerce is required.

Benefits & Perks

• Annual full-time salary range of $150,000 - $175,000, commensurate with experience and employment status.
• Performance-based compensation with merit and bonus potential.
• Company-subsidized Medical, Dental, and Vision insurance (80% of premiums paid by TPZ).
• Professional development opportunities and access to state-of-the-art STEAM Makerspace/FabLab.
• Basic Life insurance, Short-Term Disability, and Long-Term Disability at no cost.
• Mental health and wellness resources through Calm and Wellable.
• Commuting stipend for walking, biking, transit, or gas.
• Retirement plan with employer contributions.
• Up to 25 days of paid time off per year and approximately 20 paid holidays.
• Paid parental leave.