Head of Digital Marketing and Social Media - Global

About the Role

Key Responsibilities

• Develop and lead implementation of a multi-year, multi-channel digital marketing strategy aligned with Arup's Strategy and Integrated Business Plan to increase brand visibility, drive business growth, and enhance engagement.
• Lead, optimise and monitor performance across all digital platforms and channels, sharing insights with global and regional teams to drive continuous improvement.
• Manage relationships with external digital and creative agencies, ensuring alignment with brand strategy, campaign objectives, and performance expectations.
• Lead and mentor a team of specialists who oversee digital marketing centres of excellence and marketing technology stack, including web, email, and social communications.
• Work collaboratively with regional digital marketing leaders and global marketing colleagues to ensure effective delivery of marketing activities and a consistent brand voice.
• Develop and oversee a multi-year marketing data management plan, working with the Digital Technology Group's data team and the Global Client Systems Lead.
• Lead implementation of annual programmes to advance marketing data management, analysis, and reporting.
• Evaluate AI tools and technologies for marketing, leading on selection and adoption in collaboration with MCBD and Digital Technology Group.
• Monitor and research emerging digital marketing trends and user behaviour, translating insights into strategies to enhance digital and social media outputs.
• Lead analysis and reporting on digital channel performance to inform decision making by MCBD and Business and Markets leaders.
• Contribute to the development and management of a marketing and communications scheduling system, ensuring integration with wider global scheduling tools.
• Develop and implement digital marketing and social communications annual planning and scheduling processes.

Requirements

• Previous experience in a senior marketing or communications role with a proven track record in planning, delivery, and measurement of digital marketing and/or social media strategies.
• Proven experience in driving organic and paid digital marketing to improve performance.
• Strong understanding of digital marketing concepts, best practices, and ability to adapt to trends and new technologies.
• Experience in data-driven decision-making, translating insights into strategies and tactics.
• People management experience, including resource allocation and skills development.
• Strong understanding of data privacy regulations and data security protocols.
• Strong analytical and problem-solving skills.
• Excellent interpersonal and communication skills, including active listening and influencing.
• Proven ability to build positive, trust-based relationships with stakeholders.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• High level of personal integrity, professionalism, and inclusive leadership.

Nice to Have

• Experience with digital marketing tools such as Optimizely, Marketo, and social media platforms.
• Experience in evaluating and adopting AI tools and technologies for marketing.
• Knowledge of global brand management and integrated marketing approaches.

Qualifications

• Undergraduate or further degree in Marketing, Communications, Management, or related postgraduate professional qualification.

Benefits & Perks

• Competitive, fair, and equitable pay.
• Benefits that support health and wellbeing.
• A wide range of learning opportunities.
• Profit Share enabling members to share in collective results.
• Flexible working arrangements supporting diversity and wellbeing.
• Opportunity to work on ambitious projects delivering remarkable outcomes.