Head of Digital Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns to drive revenue and leads.
• Monitor and analyze campaign performance data to optimize lead nurturing and conversion strategies.
• Collaborate with sales and product teams to align marketing activities with business objectives and revenue goals.
• Leverage AI and ChatGPT for personalized email marketing, dynamic content creation, and predictive analytics to enhance lead scoring and prioritization.
• Ensure customer decision journeys are mapped to inform digital marketing strategies and website personalization, from unaware to ready-to-buy prospects.
• Continuously test, iterate, and improve website functionality and design based on user feedback and data analysis.
• Utilize AI for automated and predictive customer journey mapping, creating personalized marketing automation workflows.
• Implement and tune UTM codes and other tracking mechanisms to measure campaign effectiveness.
• Conduct heat-mapping and analytical assessments to understand user behavior and reception on the website.
• Develop and manage account-based marketing strategies to drive growth and engagement with key target accounts.
• Manage digital advertising campaigns, including PPC, display, retargeting, and social media advertising to support ABM efforts.
• Utilize CRM systems and marketing automation platforms to optimize marketing processes.
• Be a professional-level writer and executive influencer.

Requirements

• Bachelor's degree in Marketing or a related field.
• 8+ years of experience in digital marketing, focusing on lead generation, customer journey mapping, website analytics, and account-based marketing.
• Proven experience with marketing automation platforms.
• Experience managing agencies, contractors, and related budgets.
• Strong understanding of website management and ROMI (Return on Marketing Investment).
• Proficiency in creating and managing UTM codes, tagging strategies, and tracking mechanisms.
• Experience with ABM tools and strategies and running and optimizing digital advertising campaigns.
• Excellent analytical skills with the ability to interpret and leverage data for decision-making.
• Strong project management skills with the ability to manage multiple projects and meet deadlines.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively across teams.
• Must be a U.S. citizen or national, U.S. permanent resident (Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Nice to Have

• Marketing experience in luxury tourism, travel, or high-net worth selling.

Qualifications

• Educational background: Bachelor's degree in Marketing or related field.

Benefits & Perks

• Medical, dental, vision, basic and supplemental life insurance.
• Paid parental leave, short and long-term disability.
• 401(k) with a company match of up to 5%.
• Education Support Program.
• Paid Time Off: Up to four weeks per year and up to 14 company-paid holidays.
• Discretionary bonuses based on individual contributions and company results.