Head of Growth Marketing

About the Role

Key Responsibilities

• Own pipeline growth for the sales-led motion, partnering closely with Sales leadership to align on strategy and execution.
• Experiment with cutting-edge AI technologies to reimagine modern growth marketing and enhance campaigns, funnels, and decision-making.
• Collaborate with Product Marketing and Content Marketing to develop full-funnel campaigns tailored to high-impact personas and segments.
• Analyze growth performance across all channels, identifying key drivers, opportunities, and ROI by segment and stage.
• Own performance reporting, regularly presenting results, insights, and recommendations to executive leadership.
• Lead the self-serve product motion in close collaboration with Product, ensuring seamless alignment across acquisition, activation, and monetization.
• Hire, develop, and lead a high-performing growth team, including demand generation, paid acquisition, outbound campaigns, events, and lifecycle marketing.

Requirements

• 10+ years of growth and demand generation experience, with people management experience, including managing managers.
• Successfully driven growth in both self-serve and enterprise sales-led models, ideally at startups and scaleups with $100-$500M ARR.
• Deep understanding of the full marketing funnel, including inbound and outbound acquisition, conversion rate optimization, CAC/LTV modeling, and funnel velocity.
• Strong analytical skills with confidence in making data-driven decisions from sources like CRM, marketing automation, and web analytics.
• Experience leading international expansion efforts, particularly in the EMEA region.
• Ability to work cross-functionally across GTM teams (Sales, Product, Marketing, Ops) and translate strategic goals into measurable plans.

Nice to Have

• Experience with AI technologies in marketing.
• Experience working in startups or scaleups with high growth trajectories.
• Familiarity with hybrid work models and managing remote or distributed teams.

Qualifications

• Management experience, including managing managers.
• Experience in growth and demand generation roles.
• Experience with international expansion, especially in EMEA.
• Technical understanding of marketing tools and analytics platforms.

Benefits & Perks

• Competitive salary and equity options.
• Private health insurance, including plan options at no cost to employees.
• Paid parental leave.
• Flexible time off policy and work-from-home flexibility (3 days/week).
• Focus Fridays for learning and development.
• Mental health support with Workplace Options.
• Family planning support with Maven.
• $100 per month Lifestyle Stipend for fitness, health, and wellness activities.
• Wellness Days and Winter Break (office closed from Christmas to New Year's).