Head of Growth, Workvivo

About the Role

Key Responsibilities

• Building and executing the global pipeline generation strategy aligned with Sales priorities and revenue targets
• Leading a high-performing team across demand generation, outbound BDR, ABM, lifecycle marketing, and field
• Collaborating closely with brand, content, product marketing, and marketing ops teams to drive unified execution
• Partnering with sales leadership to align growth programs with coverage models, segmentation, and pipeline goals
• Owning all digital growth programs including paid media, SEO/SEM, retargeting, lifecycle, and conversion
• Building scalable campaign frameworks that target enterprise buyers and accelerate funnel velocity
• Ensuring campaigns are optimized for ROI, pipeline contribution, and revenue impact
• Building and managing a high-performing outbound BDR/SDR team
• Defining outbound strategy, KPIs, coaching frameworks, and campaign alignment
• Driving coordination between BDRs and marketing campaigns to maximize SQL conversion
• Executing regional programs, customer events, and executive roundtables to drive targeted demand
• Supporting strategic ABM efforts in collaboration with Sales for key accounts
• Ensuring field activities align with overall growth objectives and are measurable against pipeline targets
• Serving as a trusted partner to Sales, ensuring alignment on pipeline goals, lead quality, and conversion
• Translating growth metrics into clear business impact and providing weekly pipeline forecasts
• Being proactive at identifying pipeline gaps and creating campaigns to close them
• Owning the pipeline number (sourced and influenced) across all marketing-led and BDR-led channels
• Implementing clear reporting and attribution frameworks across MQL to SQL to Opportunity
• Using insights to continuously refine campaign strategy, channel mix, and resource allocation

Requirements

• Have 7-10+ years of experience in high-growth B2B SaaS environments
• Have a proven track record owning pipeline strategy and delivering measurable ARR impact
• Have deep expertise across digital marketing, paid media, ABM, lifecycle, outbound, and funnel conversion
• Have hands-on experience building and scaling BDR/SDR teams and outbound growth programs
• Have experience working in a global, matrixed organization with cross-functional marketing and sales alignment
• Have a strong data-driven mindset - measure everything, speak in numbers, and act on insight
• Have excellent leadership skills - builds high-performing, high-trust teams that people want to follow
• Have exceptional communication and stakeholder management skills - keeps executives aligned, focused, and informed

Nice to Have

• Experience with scaling demand generation in a SaaS environment
• Experience working with Zoom or similar enterprise collaboration platforms

Qualifications

• Educational background is not explicitly specified in the description

Benefits & Perks

• A variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health
• Support for work-life balance
• Opportunities to contribute to the community