Head of Influencer, Community & Partnerships (Camp Snap)

About the Role

Key Responsibilities

• Own the strategy: Build and execute a best-in-class influencer marketing program that aligns with brand goals and fuels both awareness and sales.
• Build the network: Identify, recruit, and nurture influencers and creators who speak directly to our Gen Z audience.
• Drive ROI: Track and optimize campaign performance across paid and organic initiatives—measuring spend, product seeding, shipping, and commissions against trackable revenue.
• Engage authentically: Interact with our community on Instagram, TikTok, and other key platforms—creating genuine two-way conversations, especially with influencer partners.
• Go above & beyond: Surprise and delight top-tier creators with personalized touches—celebrating milestones, sending thoughtful gifts, and building a VIP circle for activation at key moments.
• Collaborate creatively: Launch one meaningful brand collaboration each month, developing co-branded experiences and products that expand our reach.
• Leverage tools: Manage affiliate and referral programs via ShopMy, Impact, and Smile.io to maximize creator incentives and community-driven growth.

Requirements

• 5-7 years of experience and a proven track record in influencer marketing, community building, or partnerships—preferably within a high-growth D2C or retail brand.
• A strong network of influencer and creator relationships you can tap into from day one.
• Data-driven, with experience measuring and optimizing influencer ROI.
• Highly proactive, resourceful, and self-directed—you make things happen without waiting for permission.
• A natural connector who can build authentic relationships at scale while keeping things personal.
• Passionate about culture, social trends, and what resonates with Gen Z audiences.
• Excited by the fast pace, creative freedom, and high impact of startup life.

Nice to Have

• Experience working in a startup environment or high-growth brand.
• Knowledge of influencer marketing tools and platforms.
• Creative mindset with the ability to develop innovative partnership ideas.

Qualifications

• Experience in influencer marketing, community building, or partnerships.
• Proven ability to build and maintain influencer and creator relationships.
• Strong understanding of social media platforms like Instagram and TikTok.

Benefits & Perks

• Impact from day one: Shape the influencer and community strategy for a brand on the rise.
• Creative freedom: Pitch big ideas, test new formats, and take ownership of your vision.
• High visibility: Work directly with the founding team on initiatives that define the brand's future.
• Cultural relevance: Join a brand that's already resonating with Gen Z in both retail and DTC—and help us grow that influence.
• Growth potential: As Camp Snap scales, so will your opportunities to lead, innovate, and make your mark.