Head of Marketing

About the Role

Key Responsibilities

• Oversee marketing department and build the team with a marketing specialist and graphic web and print artist.
• Implement Chmura's Master Strategies for 2025—2029, including promotional calendar, conference plans, new product launches, and ad-hoc marketing projects.
• Focus on long-term strategy and lead-generation goals.
• Work with the sales department to develop promotional materials and promote events.
• Develop and manage marketing budgets, ensuring efficient resource allocation for maximum ROI.
• Conduct customer, brand, and product research initiatives.
• Provide strategic leadership for advertising, public relations, content marketing, and social media efforts, ensuring brand consistency and engagement.
• Oversee Chmura's HubSpot account, including website CMS and email marketing programs.
• Oversee social media marketing strategy and content marketing.
• Coordinate scheduling, budgeting, and preparation for conferences, trade shows, and major events.
• Perform other duties as assigned.

Requirements

• At least 5 to 10 years of applicable marketing experience.
• Bachelor's degree in business, marketing, or related field.
• 2-5 years of experience in marketing and/or selling SaaS solutions.
• Demonstrated success in meeting and exceeding lead generation targets.
• Proficiency with HubSpot Marketing Hub.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competencies in project and stakeholder management.
• Excellent interpersonal, written, and oral communication skills.
• Experience with digital marketing, including social media and content marketing.

Nice to Have

• Experience with B2B Marketing and Sales.
• MBA or master's degree in business/marketing.
• Proven record of management success, including key KPI achievements.
• Knowledge of the labor market and talent intelligence software market.
• SEO optimization knowledge and skills.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 2-5 years of experience in marketing and/or SaaS sales.

Benefits & Perks

• Competitive base salaries.
• Comprehensive medical, dental, and vision benefits.
• Life Insurance and Disability Insurance benefits, with 100% of the premium paid by Chmura.
• Up to a 4% Company Match on retirement savings plan.
• Paid parental leave for expecting parents, regardless of gender.
• Free and confidential support for counseling through Employee Assistance Program.
• Employee Development Program.
• Tuition Reimbursement Program.
• Paid employee parking.