Head of Marketing

About the Role

Key Responsibilities

• Manage the following functions: Marketing, Branding, E-commerce, Product Marketing, and Digital Media.
• Oversee public relations and corporate communications to ensure a brand-consistent message.
• Manage the global Marketing team, including the marketing functions in Hong Kong and London to develop regionally appropriate messaging.
• Build market alliances with other organizations and companies to leverage reach and build the brand.
• Develop strategic marketing plans to build global awareness of the brand and values.
• Build strategies to grow online presence and sales globally.
• Responsibilities include media and industry relations, advertising, interactive online programs, communications, trade shows, events, printed promotions, and electronic promotions such as websites and social media.

Requirements

• 10+ years of experience in Marketing and Branding.
• Proven E-commerce and digital marketing experience.
• Bachelor's degree in a related field; additional certifications in digital marketing, data science, or SEO are highly valued.
• Thorough knowledge of marketing principles, product or service management, sales and business development, along with a demonstrated track record of success and performance.
• Experience creating strategies to adapt to changing market dynamics and translating them into actionable objectives.
• Ability to collaborate with all corporate functions, including Product Development, Sustainability, Sales, and Training.
• Experience in driving sales through digital media.
• Strong communication and presentation skills.
• Working knowledge of platforms such as Adobe Creative Suite, Google Analytics 4, CRM, Shopify Plus, Monday.com, Figma, and other standard platforms essential for digital marketers.

Nice to Have

• Additional certifications in digital marketing, data science, or SEO.

Qualifications

• Bachelor's degree in a related field.

Benefits & Perks

• Competitive base salary with a bonus variable component.
• Medical Benefits (Medical, Dental, Vision).
• HSA, FSA, Commuter Benefits.
• Medical Discounts.
• Ancillary Benefits including Accident, Critical Illness, Hospital Insurance.
• Voluntary, Spouse, and Child Life Insurance.
• Pet Insurance.
• Employee Discount Programs.
• 401k matching.
• Paid time off (including 15 PTO days and 10 holidays).