Head of Marketing
Diageo
Job Description
About the Role
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy. In this position, you 'll play a critical role as brand guardian, ensuring consistency of brand execution and application across multiple priority projects. You 'll also have the opportunity to lead critical projects that shape the future across the wider portfolio too.
Key Responsibilities
- Leading future direction for our brands and business including the 1 year and 3 year brand strategic growth plans
- The leader and owner of brand content and connections strategy which will require brilliant creative judgement, outstanding execution and engagement with senior partners
- Inspiring and leading cross functional and inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution
- Prioritizing and resourcing projects to achieve brand and business outcomes
- Building brands of the future and shaping the long term consumer relationship with our brands
- Supporting Marketing Leadership Team {MLT} and other MM's on development of top priority projects ensuring brand consistency
- Supporting MLT in defining the portfolio strategy and approach to win both for brand priorities and at beer/spirits portfolio level
- Supporting full talent pool in the development of growth drivers that deliver against business growth ambitions and priorities whilst ensuring strategic fit
- Ensuring all projects meet the Diageo expectations in terms of impact, fame, local relevance, creative flair, and learning
Requirements
- Strong relevant marketing experience - 10+ years with strong understanding on Italian market (consumer, media, culture)
- Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
- Holistic skill set across all marketing pillars as well as a track record of leading groundbreaking business results
- Ability to excel in ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
- Experience of working across media, digital social & DDM, experiential, PR, culture and trade marketing
- Experience working with and leading a team, whether directly or indirectly
- Experience working across multiple countries/geographies/cultures
Nice to Have
- Experience of working across multiple countries/geographies/cultures
Qualifications
- Not explicitly specified; relevant marketing experience and leadership skills are emphasized
Benefits & Perks
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits that suit your lifestyle
- An industry leading parental leave policy
- Flexibility in work arrangements including part-time, compressed hours, flexible location
Working at Diageo
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
Job Details
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About Diageo
Website
diageo.com
Company Size
10000+ employees
Location
Milan, TN
Industry
Other Business Support Services
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