Head of Marketing, Americas

About the Role

Key Responsibilities

• Partner with the Executive Team to develop annual & long-term business plans, strategic objectives, & initiatives.
• Establish objectives for the Marketing team, developing organizational capability & models of collaboration.
• Provide subject matter expertise, including branding best practices & consumer insights to inform decision making.
• Inspire, support, engage, & partner with franchisees & their teams to build the brand & drive profitable sales.
• Drive best practice Performance Marketing strategies & execution, including Loyalty & CRM programs.
• Collaborate across global & regional teams to ensure alignment & consistency in brand execution & marketing strategy.
• Translate business objectives into strategic marketing goals & oversee their execution.
• Create & own an integrated marketing calendar for the Americas in collaboration with global marketing.
• Develop overall marketing & promotional plans supporting business segments in partnership with internal departments.
• Lead adaptation of global brand strategy & guidelines for the Americas to ensure relevance.
• Manage all aspects of the U.S. Centralized Marketing Fund in collaboration with Finance & Legal teams.
• Develop & monitor marketing budgets & operating expenses.
• Identify & manage external strategic partners, agencies, & vendors.
• Lead consumer research initiatives to uncover perceptions & behaviors to inform strategies.
• Set up & own marketing metrics dashboards including ROAS, LTV, CAC, & social media engagement.
• Lead food & beverage innovation strategies for market-specific needs & collaborate with supply chain & product teams.
• Oversee creation & maintenance of the U.S. business menu, retail product assortment, channel & pricing strategies.
• Use loyalty & CRM-led strategies to drive customer lifetime value & brand engagement.
• Monitor sales & margin results, adapting strategies to meet performance goals.
• Manage digital & social media executions supporting marketing plans.
• Identify appropriate marketing organizational structure & provide coaching & developmental opportunities to team members.
• Challenge & inspire team members & promote a successful team attitude.
• Participate as a member of the Global Marketing Council.

Requirements

• 15+ years of increasingly senior marketing experience in multi-unit retail, restaurant, food & beverage, or related consumer packaged goods business.
• Multi-unit café/restaurant experience, particularly in a franchise environment, is highly desirable.
• Demonstrated bias for action & a self-starter attitude.
• Experience with international businesses in a matrixed organization.
• Strong digital marketing experience across in-store, online, & retail marketing channels.
• Proven track record of building strong business results.
• Ability to translate ideas into successful implementation plans.
• Leadership ability in a fast-paced, entrepreneurial environment.
• Strong presentation, critical thinking, & analytic skills.
• Creative instincts & aesthetic sense.
• Ability to build, develop, & inspire a marketing team.
• Experience managing vendor relationships & performance.
• Bachelor's degree required; Master's degree preferred.

Nice to Have

• Experience in multi-unit retail, restaurant, food & beverage, or related consumer packaged goods business.
• Experience with international businesses in a matrixed organization.
• Multi-unit café/restaurant experience, particularly in a franchise environment.

Benefits & Perks

• Medical, Dental, Vision insurance
• 401K retirement plan
• Pet, Accident, Life, Long-Term & Short-Term Disability insurance
• Critical Illness, Hospital Indemnity, EAP programs including Legal & ID Theft
• Discounts on coffee & tea
• Gym discounts
• Mobile phone plan benefits
• Paid holidays, vacation, & sick pay
• Hybrid work schedule (Mon-Wed in Los Angeles office & Thu/Fri remote)