Head of Marketing

About the Role

Key Responsibilities

• Devise, implement and be accountable for marketing strategy and execution to drive the highest ROI on user acquisition, growth and retention across marketing channels including CRM, social media, partnerships, digital & content marketing and Influencers.
• Be responsible for demand growth and user development funnels on both existing and new business initiatives within ShopBack.
• Provide leadership, coaching and direction to a high-performance team; ensuring that they are well briefed, supported and that they work as effective members of the wider team, and deliver on their objectives.
• Derive actionable insights using reports and data, present meaningful analysis, and recommend impactful initiatives and optimizations.
• Evaluate and report on campaign performance to relevant stakeholders, including providing regular management reporting to inform the organization's performances.
• Manage marketing budgets, provide accurate ROI forecasting and appropriate investments.

Requirements

• At least 10 years of experience in integrated marketing strategy and in a team management role.
• Experience in eCommerce, payments, B2C marketing, social media, and start-ups is highly valued.
• Has an excellent track record of creating and implementing successful creative marketing campaigns, including all elements of the marketing mix.
• A structured thinker who can break big, ambiguous challenges down into discrete, solvable problems.
• Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations and roadmap prioritisation back to data.
• Commercial acumen, budget management, and reporting experiences.
• Exceptional leadership and team management skills to achieve outstanding results.
• Strong interpersonal and effective communication skills with an ability to build relationships and communicate effectively at all levels, internally and externally.
• A creative instinct, both in developing campaigns and in constantly evaluating how we work in order to improve processes.
• Demonstrated use of AI tools (e.g. ChatGPT) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

Nice to Have

• Experience with AI tools and automation in marketing workflows.

Qualifications

• Experience in eCommerce, payments, B2C marketing, social media, and start-ups.

Benefits & Perks

• Competitive salaries in addition to health and wellness focused benefits including medical, dental, and vision benefits.
• 401(k) with company match, an Employee Stock Option Plan, Maternity and Parental leave, Paid Time Off, Additional Time Off Policy, Company Holidays.
• Employee-focused engagement and development programs, including Individual Development Fund and company-sponsored events.
• Work-From-Anywhere benefit to enable you to thrive personally and professionally.