Head of Marketing

About the Role

Key Responsibilities

• Ensure the successful delivery of marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI's.
• Conceive and deliver a 3-year strategic plan for a portfolio of products and revisit each year.
• Train and develop your team through internal and external training, creating development plans for top talent or underperformers.
• Set targets and break them down into smaller objectives for the team.
• Ensure content products are considered and involved at every step of the portfolio journey.
• Act as brand custodian of the Egypt business.
• Be a key part of government outreach.
• Work with teams on delivery of marketing campaigns aligned with business objectives.
• Set product marketing targets (e.g., Visitor targets, MQL targets) in line with business goals.
• Act as a change management ambassador, demonstrating a positive attitude towards challenges and change.
• Lead a diverse team of marketers of all levels.
• Manage stakeholder relationships across leadership, finance, and other departments to secure your vision.
• Guide and keep marketers on track, from data collection to audience engagement.
• Provide performance feedback and recommendations to senior stakeholders.
• Oversee budgets, ensuring effective marketing spend and ROI.
• Champion the adoption and optimization of marketing technology solutions.
• Develop team skills and competencies with clear development roadmaps.
• Drive long-term strategic thinking and adapt working practices accordingly.
• Collaborate with Event Directors to deliver Product Strategies for presentation to SLT.
• Lead initiatives to share best practices across Head of Marketing roles in the business.
• Work with MEA Marketing Analyst to build standardized reporting and monitor campaign performance.
• Manage senior stakeholder communication through regular reports and insights.
• Analyze trends and use data insights to improve campaign effectiveness.
• Ensure data governance and management policies are followed.
• Monitor operational plans, deadlines, and budgets, ensuring adherence and effectiveness.
• Coordinate with internal teams and external agencies for digital marketing, social media, and PR campaigns.
• Guide the development of customer journeys, target segmentation, and messaging.
• Oversee the creation and approval of marketing collateral, signage, and channel communications.

Requirements

• Experience in leading marketing teams and delivering multi-channel campaigns.
• Broad marketing experience including digital marketing, branding, and partnerships.
• Strong analytical skills with data-driven decision-making ability.
• Ability to develop and implement strategic marketing plans.
• Experience managing budgets and ensuring ROI on marketing spend.
• Excellent stakeholder management and communication skills.
• Proven leadership and team development capabilities.
• Ability to guide and motivate diverse teams of marketers.
• Experience with marketing technology solutions and campaign analytics tools.
• Understanding of content creation, media planning, and campaign execution.
• Ability to work with senior management and influence strategic decisions.

Nice to Have

• Experience in the exhibitions or events industry.
• Knowledge of government outreach and public sector engagement.
• Familiarity with industry research and market trend analysis.
• Experience working with international or regional teams.

Qualifications

• Not explicitly specified; implied need for significant marketing leadership experience.

Benefits & Perks

• Not specified in the description.