Head of Marketing, Waze, Go-to-Market (GTM)

About the Role

Key Responsibilities

• Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for a significant increase in usage and feature adoption.
• Collaborate with product teams to align GTM strategies with the product roadmap and ensure effective product launches.
• Drive user acquisition initiatives through paid evergreen campaigns in key markets, with continuous monitoring and optimizations.
• Manage budget allocation for various GTM initiatives, including local feature promotion, seasonal campaigns, community engagement and professional driver programs.
• Build a high-performing culture of collaboration and communication within Waze and the broader Geo organization.

Requirements

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in product marketing or GTM leadership roles.
• 5 years of experience with people management.
• Experience in developing, planning, and executing successful GTM campaigns for consumer-facing products.
• Experience in multi-channel marketing and communications, including social media, user communications, and paid media.

Nice to Have

• Master's degree in Marketing, Business Administration, or a related field.
• 5 years of experience in an executive leadership position, managing direct reports.
• Experience with community building and engagement strategies for user-generated content platforms.
• Experience in mapping, navigation, or real-time data industry.
• Experience with AI-powered features and their market introduction.

Qualifications

• Educational background includes a Bachelor's degree or equivalent practical experience.
• Additional preferred qualification: Master's degree in Marketing, Business Administration, or related field.

Benefits & Perks

• US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits.
• Salary ranges are determined by role, level, and location.
• Individual pay is influenced by work location, skills, experience, and education.
• Additional benefits are available, details provided during the hiring process.