Head of North America Industry Marketing, Cloud Marketing

BrandFlourish Enterprise

New York, NY

Full Time

Director

211k-297k

16 days ago

Job Description

About the Role

The Head of North America Industry Marketing, Cloud Marketing at Google leads the development and execution of marketing strategies to empower industry leaders in digital transformation. The role involves working cross-functionally across sales, product, and marketing teams to drive demand, increase account engagement, and shape go-to-market strategies for four key industries: Retail, Financial Services, HCLS, and TMEG. The position emphasizes demonstrating how Google's products solve real-world problems and involves managing a team to build a compelling marketing narrative that aligns with Google's innovative approach.

Key Responsibilities

Collaborate with leaders across North America solution, partner, regional, executive, brand, and digital marketing teams to develop and execute annual/bi-annual rolling marketing plans targeting new and prospective customers across all business segments and four industries.
Partner strategically with sales, customer engineering, and industry solutions leadership, providing data-driven insights on pipeline coverage, delivering regular marketing updates, and advocating for critical business needs.
Analyze marketing programs and campaign performance, identifying trends, issues, gaps, and opportunities to inform data-driven decision-making and action plans.
Lead and develop a team of marketers and focus on building a culture of trust and respect.
Shape the Industry approach across North America through the development and execution of customer acquisition and pipeline generation programs.

Requirements

Bachelor's degree or equivalent practical experience.
13 years of experience in business-to-business marketing including events, field, and pipeline marketing.
5 years of experience with people management.
Experience in managing direct and cross-functional teams to increase company business growth and awareness through well-executed marketing efforts.

Nice to Have

Experience planning and executing multiple marketing programs with cross-functional stakeholders, specifically working with field sales leadership and teams.
Experience exceeding expectations in previous roles, showcasing excellent execution, problem-solving skills, creativity, with the ability to grow in a fast-paced, high-growth environment.
Familiarity with Customer Relationship Management systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness.
Ability to attract, retain and grow talent.
Excellent executive and operational communication skills, with the ability to translate data and insights into actionable strategies.

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