Head of Performance Marketing and Activation
Desenio
Job Description
About the Role
At Desenio Group, a Swedish e-commerce success story, we are passionate about interior decor and design! Our business idea is simple: on-trend, attractive wall decor should be available to everyone. Since our inception, we've continuously expanded and developed our offering, today customers can now shop our products in more than 30 countries. At Desenio Group, you'll find a wide selection of wall art and mounting solutions inspired by Scandinavian style. Desenio is on an exciting growth journey, and we're now looking for a Head of Performance Marketing and Activation to help take our global marketing to the next level. In this role, you'll be responsible for driving full-funnel performance across all paid channels and our 30+ markets-ensuring both efficiency and long-term growth. You will be part of our global management team and lead two key functions: Performance Marketing (paid, e.g. Google and Meta) and Regional Activation, through two experienced direct reports who each manage their own teams. Reporting directly to our CEO, you'll play a central role in shaping our growth strategy, driving customer acquisition and activation across channels and geographies.
Key Responsibilities
- Lead and develop our Performance Marketing and Regional Activation teams to drive best-in-class execution and results across channels and markets
- Own and optimize performance across paid media and local market activation initiatives
- Execute and optimize our marketing activation that drive customer acquisition, retention, and brand engagement at scale
- Own budget and results for the function
- Build scalable structures, processes, and reporting frameworks to support growth at scale
- Stay on top of trends in digital marketing and e-commerce to ensure we're always ahead of the curve - Especially in all that is happening with search and social media at the moment, making sure we are ahead of the curve
- Overall ownership of outside agencies and contractors
- Reporting for management, investors and Board of Directors
Requirements
- 7+ years of experience in performance marketing
- Degree in Business Administration, Economics, Marketing, or a related field
- Proven leadership experience, including managing other managers and cross-functional teams
- Deep understanding of current trends in performance marketing to be able to strategically lead our significant efforts in the space
- Strong understanding of full-funnel marketing, attribution, and media mix modeling
- Hands-on experience with major ad platforms and analytics tools (e.g. Meta, Google, TikTok, Looker, etc.)
- Experience working across multiple markets and adapting execution to local needs
- Experienced using analytical tools such as Google Analytics, Data Studio and similar
- Excellent English proficiency, both spoken and written
Nice to Have
- Interest in interior design
Qualifications
- Degree in Business Administration, Economics, Marketing, or a related field
Benefits & Perks
- Opportunity to shape our strategy, lead high-performing teams, and drive business impact across 30+ markets
- Encouraged to grow in your role, explore new ideas, and stay ahead in digital marketing
- Part of a young and multicultural team in Stockholm's Södermalm
- Work in the company's Art Atelier with in-house designers, artists, and creatives
- Global delivery through fulfillment centers in the Czech Republic and the United States
- Solve problems daily to help make the world a more beautiful place with affordable art
Working at Desenio
Desenio Group values creativity, innovation, and a collaborative, multicultural environment. The company fosters growth, encourages new ideas, and emphasizes staying ahead in digital marketing trends. The team is diverse, with over 20 nationalities, and works together to create a positive impact through art and design.
Job Details
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About Desenio
Website
desenio.se
Company Size
51-100 employees
Location
Stockholm, ME
Industry
Other Publishers
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