Head of Social & Community

About the Role

Key Responsibilities

• Own and execute Firesale's entire social media strategy
• Create and publish original, engaging, scroll-stopping content across all channels
• Recruit and manage local micro-influencers and creators to generate buzz and UGC
• Launch our first market with geo-targeted, high-impact campaigns
• Manage the social calendar, jump on trends, and drive platform-specific growth
• Build and nurture our online community (comments, DMs, Reddit threads, etc.)
• Develop repeatable playbooks to scale content and influencer marketing into new markets
• Build and lead a scrappy, creative social team as we grow

Requirements

• You've led or owned social at a fast-growing startup or breakout consumer brand
• You live and breathe TikTok, Instagram, YouTube Shorts, and online trends
• You have a strong eye for content — visuals, edits, copy, and tone
• You know how to make things go viral (or can't wait to prove it)
• You think like a growth hacker, love testing ideas fast, and thrive in ambiguity
• You want to be part of something early, real, and potentially huge
• You're fluent in memes, emojis, and internet culture

Nice to Have

• Have experience launching local market campaigns or hyperlocal content
• Have built influencer programs or managed creator partnerships
• Know how to turn insights into content that performs
• Have startup experience or were on an early team with a product that scaled

Qualifications

• Experience in social media management at a startup or consumer brand
• Strong understanding of online trends and content creation
• Ability to develop and execute social campaigns

Benefits & Perks

• Build the brand voice for a breakout startup from day one
• Work with an experienced, founder-led team (including ex-Uber)
• Venture-backed with real momentum
• High impact, high autonomy, real equity
• Fast-paced, zero bureaucracy, bias for action
• A chance to make resale cool, fun, and frictionless