Head of Wealth Intermediaries, Banks & Broker-Dealers Marketing

BNY

New York, NY

Full Time

Executive

17 days ago

Job Description

About the Role

Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm's overall business goals. Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach. Establish and enhance the firm’s brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness through white papers, webinars, industry reports, and case studies that position the firm as a thought leader. Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise.

Key Responsibilities

Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments.
Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach.
Establish and enhance the firm’s brand presence in the targeted markets, including creating white papers, webinars, industry reports, and case studies.
Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise.

Requirements

15+ years of client marketing experience.
Experience with B2B and B2B2C marketing programs.
Highly analytical mindset and attention to key metrics.
Ability to run experiments and continuous testing to optimize performance.
Agile approach to growth marketing and the ability to work through ambiguity.
Overall track record of professional and academic success.
Experience in building, leading, and motivating teams while collaborating in a matrixed organization.