Home Improvement Financing Marketing Channel Strategist

Regions Financial

Salt Lake City, UT

Full Time

Mid Level

67k+

3 days ago

Job Description

About the Role

At Regions, the Home Improvement Financing Marketing Channel Strategist II provides decision support and direct marketing campaign execution to support marketing needs for the company. Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.

Key Responsibilities

Implements marketing campaigns and customer centric communications
Transfers data to and from internal and external partners for campaign implementation
Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seeks clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Develops standards to streamline campaign development
Creates campaign waterfall reports and briefs key stakeholders
Ensures correctness and quality of campaigns and execution

Requirements

Bachelor's degree in Marketing or related field and three (3) years of Marketing or related experience
Or Associate's degree in Marketing or related field and two (2) years of Marketing or related experience
Or High School Diploma or GED and four (4) years of Marketing or related experience
Ability to manage multiple priorities simultaneously
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Intermediate Skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Proficient verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Nice to Have

Knowledge of the financial services industry and applicable products, services, and data

Qualifications

Educational qualifications as specified in requirements

Benefits & Perks

Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

Working at Regions Financial

Regions believes associates deserve more than just a job and offers a performance-driven environment where individuals can build a career. The company emphasizes results, quality, strength, integrity, and a supportive work environment that recognizes the importance of work-life balance and professional growth.

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