(Hybrid) Marketing Strategist - WVU Hospitality Group

About the Role

Key Responsibilities

• Lead the development and implementation of strategic marketing and communications plans for WVU Hospitality Group, including annual and semester-based campaign strategies.
• Handle day-to-day development and management of communications and plans.
• Manage projects from beginning to end and monitor progress and outcomes based on goals and deadlines.
• Develop and execute seasonal campaign planning for the fall, spring, and summer semesters.
• Conduct post-campaign analysis, develop reports, and identify best practices.
• Represent WVU Hospitality Group at New Student Orientation, Discover WVU, Decide WVU, and other campus events throughout the year.
• Organize and execute WVU Hospitality Group events, including occasional evenings and weekends, to support student engagement and assist with capturing content.
• Make updates to the WVU Hospitality Group website and social media accounts, as needed.
• Manage digital signage across campus using the University's signage management system.
• Design and schedule HTML email communications to students with dining plans using Mailchimp.
• Write announcements and promotional content for distribution through campus channels such as Unews, E-News, WVU calendar, Mountaineer Parents Club, and Student Life newsletters.
• Manage and approve all vendor-designed digital and print materials that use WVU branding to ensure brand compliance.
• Foster and build partnerships with internal WVU units such as Student Life and Mountaineer Parents Club to ensure consistent messaging.
• Work with the campus dietitian to promote nutrition and allergy services available to students.
• Serve as the primary communications contact for WVU Hospitality Group and liaison to the food service vendor.
• Collaborate with Strategic Communications on external media inquiries related to WVU Hospitality Group.
• Lead regular marketing meetings with WVU Hospitality Group and the food service vendor to align on goals and campaigns.
• Stay current on marketing trends and develop creative strategies to increase engagement.
• Ensure all content aligns with University brand standards and supports strategic goals while meeting vendor needs.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, journalism, public relations or a related field.
• A minimum of two (2) years of related professional experience.
• Experience in marketing goal development, tracking, and analytics.
• Strong writing and editing skills.
• Excellent interpersonal and collaboration skills.
• Ability to adhere to management and consistent voice.
• Experience reviewing and approving visual assets, including graphic design, photography, and video.
• Demonstrated ability in social media content development, scheduling, and engagement strategies.
• Familiarity with website content management.
• Experience using email marketing tools such as Mailchimp.
• Demonstrated ability to manage multiple projects and deadlines simultaneously.
• Willingness to work in a hybrid environment and attend events, including occasional evenings and weekends.
• Self-motivated, organized, and able to lead independently and proactively.

Nice to Have

• Familiarity with WVU brand guidelines and communication channels.
• Experience working in higher education or with a student audience.

Benefits & Perks

• 37.5-hour work week
• 13 paid holidays
• 24+ annual leave days based on years of service
• 18 sick days per year
• Range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match
• Eligibility to continue health insurance and other retiree perks
• Wellness programs