Industry Product Marketing, VP

About the Role

Key Responsibilities

• Bring competitive, buyer, and regulatory insights back to Product and Strategy to inform IFS Cloud roadmaps and win themes. Regularly interview customers to unearth deep customer insights.
• Own industry GTM strategy & messaging: For each priority industry (e.g., Aerospace & Defense, Energy/Utilities/Resources, Manufacturing, Service, Telecommunications) across the IFS Cloud Suite (ERP, EAM, FSM) and IFS.ai, define sub-segments, ICPs, and differentiated value-based messaging.
• Build & lead the team: Hire, coach, and manage a global team of industry product marketers. Establish OKRs tied to pipeline, win rate, and revenue targets.
• Partner with Campaigns/Demand Gen to launch full-funnel, industry-specific campaigns (ABM, digital, events) that create SQLs and accelerate deals.
• Identify and package repeatable GTM plays through sales playbooks, competitive battlecards, and customer stories. Enable sales teams and partners to sell across ERP/EAM/FSM solutions.
• Provide thought leadership ideas, themes, and concepts to the content marketing team, ensuring alignment with industry pain points and proof-of-value content.
• Act as industry spokespersons at conferences, events, and analyst/press briefings.
• Partner with AR/PR/Comms to shape industry evaluations and share outcomes.
• Source, develop, and scale customer stories and references by industry. Turn outcomes into repeatable plays and proof points.
• Collaborate with SIs, VARs, hyperscalers, and ISVs on joint industry solutions, offers, and field motions.
• Drive industry GTM plans, ensure budgets, dashboards, and readouts are in place, and ensure performance attribution with RevOps and Finance.

Requirements

• 12+ years in B2B enterprise software product marketing, including 3+ years building vertical/industry marketing programs at scale.
• Minimum of 3 years of experience at a VP level in a SaaS company.
• Deep familiarity with asset- and service-centric industries.
• Experience marketing solutions spanning ERP, EAM, and/or FSM is strongly preferred.
• Proven record delivering pipeline and revenue impact via integrated, account-based industry campaigns.
• Exceptional storytelling and content creation skills, able to translate complex capabilities into clear value propositions.
• Ability to create partnerships with Sales, Product, AR/PR, and Alliances.
• Comfortable presenting to C-suite customers and analysts.
• Data-driven operator who sets clear OKRs and provides leadership over matrixed teams.
• People leader who hires well, coaches for impact, and fosters an inclusive, high-trust culture.
• Entrepreneurial mindset with the ability to shift between strategy and execution, bias for action, and willingness to roll up sleeves if needed.
• Bachelor's degree required; MBA or equivalent experience is a plus.
• Ability to travel 25-35% globally for customers, events, and team leadership.

Nice to Have

• MBA or equivalent experience.

Qualifications

• Bachelor's degree required.

Benefits & Perks

• Flexible and hybrid work opportunities to support diverse needs and lifestyles.
• Inclusive workplace experiences that foster community, innovation, and belonging.