Influencer & Affiliate Marketing Specialist (TikTok)

About the Role

Key Responsibilities

• Own day-to-day operations of Best Choice Products' TikTok affiliate and influencer program.
• Proactively recruit and onboard creators with a proven track record of driving sales in home, lifestyle, and seasonal product categories.
• Vet creator applicants, negotiate commission structures, and manage ongoing communication and incentives.
• Develop and implement influencer campaign strategies aligned with promotional periods and revenue targets.
• Monitor affiliate application health, onboarding funnel, and creator engagement levels.
• Manage TikTok LIVE sessions with high-performing creators to highlight top-priority products.
• Coordinate livestream logistics, including product selection, talking points, promotional timing, and content alignment.
• Collaborate with creators to ensure accurate product education and audience engagement during live sessions.
• Analyze real-time and post-event performance data to optimize TikTok LIVE strategies.
• Track GMV and affiliate sales performance through TikTok Seller Center and analytics tools.
• Build and maintain weekly performance dashboards to assess campaign effectiveness and growth opportunities.
• Share insights with creative and channel teams to influence content and product prioritization.
• Refine influencer marketing strategies through testing and data analysis to meet sales goals.
• Build and maintain strong relationships with creators for long-term partnerships.
• Communicate campaign goals, timelines, and deliverables clearly, providing creative guidance and product training.
• Gather creator feedback and implement improvements to enhance partner satisfaction and campaign results.
• Partner with creative and channel teams to align on product priorities, launch schedules, and promotional windows.
• Recommend and pilot new TikTok Shop features and tools to stay innovative and maximize monetization.

Requirements

• Bachelor's degree in Marketing or Communications preferred.
• 2+ years of experience in influencer, affiliate, or performance marketing, preferably within TikTok Seller Center or similar platform.
• Deep knowledge of TikTok's creator ecosystem, commerce features, and TikTok LIVE best practices.
• Experience with community messaging platforms such as WhatsApp, Discord, Lark is preferred.
• Strong analytical skills with experience interpreting campaign data and making data-driven decisions.
• Highly organized with the ability to manage multiple creator partnerships and campaign timelines.
• Excellent written and verbal communication skills with strong attention to detail.
• Self-starter who thrives in a fast-paced, performance-based environment with shifting priorities.
• Passion for influencer trends, content strategy, and short-form video commerce.
• Proficiency in Microsoft Office 365; familiarity with affiliate and influencer platforms is a plus.

Nice to Have

• Experience with WhatsApp, Discord, Lark, and other community messaging platforms.

Qualifications

• Bachelor's degree in Marketing or Communications (preferred).
• 2+ years of relevant experience in influencer, affiliate, or performance marketing.

Benefits & Perks

• Flex Fridays: optional remote work every Friday.
• Comprehensive health coverage including medical, dental, vision, life, and supplemental insurance.
• Employee Assistance Program for confidential support.
• 401(k) plan with up to 3% company match.
• Vacation time, paid holidays, and sick days.
• Snacks, drinks, and occasional catered lunches.
• Employee discounts on products and product giveaways.
• On-site arcade games and ping pong.
• On-site gym and bicycles for employee use.
• Milestone and birthday celebrations, happy hours, team bonding events, and holiday party.