Insights Analyst

Highwire

Sacramento, CA

Full Time

Mid Level

54k-72k

7 days ago

Job Description

About the Role

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. We believe storytelling fuels transformation and aim to represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone can feel safe, celebrated, and worthy. Our commitment to diversity, inclusion, and belonging is permanent and foundational to our business and culture. Our people-first culture is driven by core values including Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction. We are looking for individuals with big ideas, strong opinions, and the energy to bring them to life, who thrive in an environment that values personal accountability, high standards, and motivation.

Key Responsibilities

Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.
Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.
Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint, and Tableau to communicate key findings.
Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization.
Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.
Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.

Requirements

2-5 years of experience in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.
Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
Passionate about working with data to derive insights and translate them into actionable recommendations.
Strong verbal and written communication skills, with the ability to present data clearly and persuasively.
Highly organized with excellent time management and a keen eye for detail.
Capable of identifying trends and solving strategic problems using data.
Familiarity with social platforms and emerging trends in digital and social media.

Nice to Have

Experience working with high-profile clients.
Knowledge of analytics techniques specific to technology and healthcare sectors.
Experience with additional data analysis or visualization tools.

Qualifications

Relevant experience of 2-5 years in analytics, PR, marketing, or advertising.

Benefits & Perks

Competitive salary
Merit-based bonuses and promotions
Hybrid work model
Excellent vacation policy including extended summer and winter holidays
Participate in Empower Hours on Fridays; team can log off by 3pm
401K Match
Medical and dental benefits/ FSA
Paid Parental Leave
Commuter Benefit
Home office equipment stipend
Growth Mindset Stipend of $100 annually
Technology reimbursement
Wellness benefit
Donation Match
Mentorship
Monthly recognition programs
Employee referral bonus
New business referral bonus
Quarterly fun events
Dog-friendly work environment
Supportive, nurturing environment with learning and growth opportunities

Working at Highwire

Highwire's culture is people-first, inclusive, and values-driven, emphasizing team empowerment, growth mindset, inclusion, and distinction. The environment is supportive, nurturing, and focused on learning, growth, and making a meaningful impact in the technology and healthcare sectors.

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