Instagram Global Consumer Brand Marketing Manager

About the Role

Key Responsibilities

• Lead strategy and execution of Instagram's iconic brand and global marketing programs to drive the brand.
• Influence Instagram's marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market.
• Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing.
• Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and go-to-markets.
• Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories.
• Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
• Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test-and-learn approach.
• Partner closely with creative teams and agency partners to bring strategy to life through quality creative.
• Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally.
• Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team's roadmap, delivering against clearly defined brand objectives while ensuring a productive team environment.
• Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives.

Requirements

• 8+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale.
• 4+ years of experience with team leadership, cross-functional team leadership, or team management.
• Experience developing global strategy and delivering impactful communication and campaigns internationally, proven with data.
• Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes.
• Experience building mass-market consumer-centric brands.
• Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including brand-building and acquisition marketing initiatives.
• Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP and cross-functional leadership.
• Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results.
• Consumer research experience, using data to drive actionable insights to inform marketing strategy and improve the consumer experience.
• Experience managing multiple campaigns and/or product launch go-to-markets simultaneously, working with many different internal and external teams.
• Bachelor's Degree in Business, Marketing, Analytics or a related discipline.

Nice to Have

• Experience with consumer marketing, a proven ability to develop cross-functional partnerships with product, business, and communications teams.
• Track record of running multi-channel campaigns for high-profile global brands within the consumer tech, CPG, or luxury industries.

Qualifications

• Bachelor's Degree in Business, Marketing, Analytics or a related discipline.