Institutional Marketing Analyst

About the Role

Key Responsibilities

• Execute email blasts via Salesforce Marketing Cloud in collaboration with Sales/Service to create compelling email content and tailored contact lists.
• Provide strategic guidance to Relationship Managers for targeted email outreach to optimize engagement and achieve sales goals.
• Conduct comprehensive analysis of email campaign metrics and deliver insights for improvements.
• Create compelling and engaging posts for external content platforms such as LinkedIn, curate content from various channels, and generate ideas for trending market topics relevant to institutional investors.
• Compile and analyze analytics to inform content strategy for optimal engagement.
• Manage the entire production and distribution process for content series, such as Macro Minutes videos, developing visually compelling content like macro charts, animated charts, and videos.
• Proactively maintain and audit the website, providing recommendations for updates to enhance content quality and user experience.
• Lead high-impact projects annually, demonstrating strong project management skills to drive successful outcomes for the team.

Requirements

• At least 3 years of related industry experience.
• University degree or equivalent combination of education and experience.
• Experience working both independently and in a team-oriented, collaborative environment.
• Proactive communication skills and developed analytical and problem-solving abilities.
• Ability to navigate ambiguity and adapt to shifting priorities, demands, and timelines.
• Ability to elicit cooperation from different sources, including senior management, internal clients, and other departments.

Nice to Have

• Experience with content creation and distribution for institutional or financial audiences.
• Familiarity with marketing analytics and tools such as Salesforce Marketing Cloud.

Qualifications

• Educational background equivalent to a university degree.

Benefits & Perks

• 100% paid premiums for top-tier supplemental medical, dental, and annual health screening plans for employees and dependents.
• 28 days of annual leave, with the option to purchase up to 3 additional days, plus up to 8 paid holidays.
• Enhanced maternity pay package with 16 weeks' top-up to full base pay for eligible employees.
• $10,000 fertility, hormonal health, and family-forming benefit.
• Retirement pension plan with a 9% company contribution and up to 5% company match on personal contributions.
• Gym subsidy of up to £50 per month.
• Employee Assistance Program and other emotional wellbeing services.
• A collaborative working environment with ongoing training, educational support, and employee appreciation events.
• Opportunity to participate in a hybrid work from home program, subject to role, tenure, and performance.