Integrated Marketer (B2B)

About the Role

Key Responsibilities

• Own and execute on annual marketing plans for each Cerity Partners B2B practices.
• Develop buyer personas, content, messaging, and omni-channel distribution for various business units.
• Deploy a deep understanding of each business and its marketing and business development needs.
• Generate trusted and proactive relationships with business leads.
• Own and manage budgets in line with resources and growth goals.
• Work with the Content Team to ideate and craft compelling, high-value content to engage B2B audiences.
• Own and refine engagement and nurture strategies to create brand presence and awareness.
• Work closely with the Digital Team on SEO, paid media, and social media marketing to expand reach.
• Present reports and progress toward goals to the CMO and business leadership.
• Own and manage B2B-focused social channels.
• Build and maintain an editorial calendar for content distribution.
• Identify opportunities for earned media, partnerships, sponsorships, and speaking engagements.
• Coordinate and manage webinars, events, and experiential tactics.
• Establish KPIs, track performance, and optimize marketing efforts for maximum impact.
• Continuously generate creative marketing ideas to test and learn for growth.

Requirements

• 7-10 years of experience in B2B integrated marketing.
• Deep understanding of omni-channel marketing.
• Superior written and verbal communication skills.
• Proven ability to build brand awareness through strategic and tactical initiatives.
• Understanding of B2B decision making and sales cycles.
• Ability to market to the c-suite and board audiences.
• Strong content development, messaging, and storytelling skills.
• Experience leading integrated campaigns with measurable results.
• Familiarity with SEO, paid media, analytics tools, and CRM platforms.
• Strong project management and prioritization skills.
• Ability to work collaboratively, resourcefully, and creatively in a lean marketing environment.

Nice to Have

• Experience with venture capital marketing and workplace solutions.

Qualifications

• Growing experience in marketing (implying relevant professional background)

Benefits & Perks

• Health, dental, and vision insurance - day 1!
• 401(k) savings and investment plan options with 4% match
• Flexible PTO policy
• Parental Leave
• Financial assistance for advanced education and professional designations
• Opportunity to give back time to local communities
• Commuter benefits