Integrated Marketing Director

About the Role

Key Responsibilities

• Responsible for developing creative briefs grounded in insights and to provide thought starters to the creative teams.
• Shares creative briefs with key channel partners to develop integrated marketing campaigns to meet the business needs.
• Collaborates with all marketing and channel leads to establish approach, deliverables, and desired timing for integrated campaigns.
• Provides clear, thoughtful, and strategic marketing recommendations to meet business objectives.
• Leads the execution and oversight of designated campaigns with cross functional teams in a collaborative environment, working closely with planning managers and/or project management.
• Effectively communicates to channel partners, planning managers, and project management throughout campaign development and execution.
• Uses written and verbal communication to effectively inform, brief, persuade, and summarize across all internal, external, and client audiences.
• Ensures compliance with brand standards and provides feedback on creative work.
• Provides new ideas based on thorough understanding of business objectives.
• Provides strategic input to planning managers in developing and establishing integrated marketing campaigns.
• Responsible for providing thoughtful and strategic input into content development.
• Ensures that overall budgets and timelines are realistically set and attained.
• Advises partners on priorities and trade-offs based on budget and logistical limitations and/or recommends additional/alternative resources.
• Maintains knowledge of advertising and media platforms and trends.
• Communicates effectively with all constituents at multiple levels of the organization.

Requirements

• 6+ years of experience in advertising, marketing, or related field.
• Strong account management skills and working knowledge of project management.
• Deep understanding of digital marketing and digital advertising platforms, including digital, web, video production, field marketing, paid media, and social media.
• Strong computer skills; expert knowledge of Excel and PowerPoint.
• Proven track record working with and managing multiple clients and internal teams on marketing campaigns and creative development.
• Ability to work successfully in a matrix organization.
• Proven ability to build and lead strong internal team/client relationships and motivate teams.
• Excellent organizational ability with strong attention to detail.
• Ability to prioritize and multi-task assignments.
• Strong analytic skills and decision-making ability.
• Strong oral, written, and presentation skills.
• Ability to influence at multiple levels of the organization.
• Ability to exhibit courage and conviction.
• Minimum of 1 year of leadership or team lead experience.
• Bachelor's degree required.

Qualifications

• Bachelor's degree