Integrated Marketing Manager

About the Role

Key Responsibilities

• Lead and mentor the communication and digital team members, providing direction, coaching, and career development.
• Oversee workload management and campaign prioritization, ensuring requests are resourced effectively.
• Foster a collaborative and high-performance culture within the brand and demand team.
• Manage corporate brand positioning, messaging, and storytelling across channels.
• Lead internal and external communications, PR, social media, and executive communications.
• Manage and develop thought leadership content such as case studies, whitepapers, blogs, and videos to position the company as an industry leader.
• Ensure brand standards are consistently applied across channels, including tradeshows, campaigns, digital platforms, and internal materials.
• Design and execute integrated, multi-channel campaigns that drive awareness and qualified demand.
• Partner with Product Marketing to align messaging, launches, and innovation stories to customer needs and personas.
• Support digital demand generation efforts led by digital marketing and the agency (SEO, paid search, display, social, retargeting, email marketing).
• Collaborate with Sales to ensure campaigns support lead generation, nurturing, and ABM initiatives.
• Define and track KPIs for brand awareness, campaign performance, and lead generation.
• Build dashboards and measure ROI across channels.
• Continuously test and optimize campaigns for higher engagement and conversion.
• Partner with Product Marketing Manager and team to connect product positioning with campaigns and communications.
• Work with the Tradeshow Manager to integrate event strategy into brand and demand campaigns.
• Collaborate with cross-functional team members to align marketing efforts with business objectives.

Requirements

• 7-10 years of B2B marketing experience, with at least 3 years in a people leadership role.
• Strong background in marketing communications, content strategy, and demand generation.
• Proven experience leading integrated campaigns that combine brand storytelling with digital execution.
• Strong understanding of digital marketing tactics such as SEO, SEM, paid social, retargeting, and email automation.
• Excellent communication, leadership, and project management skills.
• Strong editorial and writing skills with the ability to simplify complex product stories.
• Hands-on experience with marketing automation and CRM systems.
• Knowledge of campaign reporting, attribution, and ROI tracking.
• Experience managing agency/vendor partners for advertising, public relations, and digital media.
• Experience in manufacturing, industrial, or B2B equipment industries is a plus.

Nice to Have

• Experience in manufacturing, industrial, or B2B equipment industries.

Qualifications

• 7-10 years of B2B marketing experience
• At least 3 years in a people leadership role

Benefits & Perks

• For more information about benefits, visit https://www.alto-shaam.com/en