Integrated Marketing Manager
T-Mobile
Job Description
About the Role
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! As an Integrated Marketing Manager, you will be responsible for crafting marketing strategies for T-Mobile's products and segments across the consumer experience. This role involves defining and developing coordinated marketing plans that leverage paid, owned, and earned channels/media aligned with company priorities to meet commercial and brand objectives. The position requires strategic partnership with commercial, operations, media, and analytics teams, and an understanding of the evolving MarTech/AdTech space. The role is pivotal in ensuring execution of targeted marketing programs across all functional areas, supporting digital transformation, product experience, and brand marketing priorities. It is an ambitious role for a marketer passionate about building capabilities and leading cross-functionally within the marketing organization.
Key Responsibilities
- Develop marketing strategies and lead integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
- Leverage data, analytics, and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
- Own and author marketing plans; work closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time and on budget
- Partner with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
- Partner with analytics and marketing operations teams to ensure strategic objectives and learning agendas are accurately tracked and measured to evaluate performance
- May lead/mentor other managers and influence cross-functional teams
Requirements
- Bachelor's Degree
- 4-7 years of marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands
- Less than 2 years delivering omni/multi-channel integrated campaigns at scale using data and digital in execution
- Solid understanding of digital marketing including web/ecommerce, media, social, paid search, attribution, and optimization
- Experience in data-driven marketing techniques and traditional database marketing
- Outstanding experience applying consumer insights to improve campaign targeting, delivery, and performance
- Campaign leadership skills including strategy, segmentation, targeting, in a multi-channel/omni-channel environment
- At least 18 years of age
- Legally authorized to work in the United States
Nice to Have
- Master's or Advanced Degree
Benefits & Perks
- Competitive base salary and compensation package
- Annual stock grant and employee stock purchase plan
- 401(k) plan
- Access to free, year-round money coaches
- Medical, dental, and vision insurance
- Flexible spending account
- Paid time off and up to 12 paid holidays annually
- Paid parental and family leave
- Family building benefits, back-up care, childcare subsidy
- Tuition assistance, college coaching
- Short- and long-term disability, voluntary AD&D, accident, life, and disability insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
Working at T-Mobile
At T-Mobile, we foster a culture of growth and shared drive to aim high, emphasizing our values and investing in career development. We believe in a work environment that supports diversity, inclusion, and continuous growth, encouraging employees to live our 'Un-carrier' spirit and be unstoppable.
Job Details
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About T-Mobile
Website
t-mobile.com
Company Size
10000+ employees
Location
Bellevue, WA
Industry
Wired and Wireless Telecommunications Carriers (except Satellite)
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