Integrated Marketing Manager

T-Mobile

Frisco, TX

Full Time

Senior

88k-159k

1 day ago

Job Description

About the Role

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! The role of Integrated Marketing Manager involves crafting marketing strategies for T-Mobile's products and segments across the consumer experience, defining and developing coordinated marketing plans leveraging paid, owned, and earned channels/media, and partnering with various teams to ensure execution aligns with company priorities and brand objectives.

Key Responsibilities

Develop marketing strategies and lead integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
Leverage data, analytics, and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
Own and author marketing plans; work closely with leadership across commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget
Partner with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
Partner with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance
May lead/mentor other managers and influence cross-functional teams

Requirements

Bachelor's Degree
4-7 years of marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands
Less than 2 years delivering omni/multi-channel integrated campaigns at scale and using data and digital in execution
Digital marketing experience including web/ecommerce, media, social, paid search, attribution, and optimization
Outstanding experience applying consumer insights to improve campaign targeting, delivery, and performance
Campaign leadership skills including strategy, segmentation, targeting, in a multi-channel/omni-channel environment
At least 18 years of age
Legally authorized to work in the United States

Nice to Have

Master's/Advanced Degree

Qualifications

Formal educational background includes a Bachelor's Degree (required) and a Master's/Advanced Degree (preferred)

Benefits & Perks

Competitive base salary and compensation package
Annual stock grant, employee stock purchase plan, 401(k)
Access to free, year-round money coaches
Medical, dental, and vision insurance
Flexible spending account
Paid time off and up to 12 paid holidays
Paid parental and family leave
Family building benefits, back-up care, childcare subsidy
Tuition assistance, college coaching
Short- and long-term disability, voluntary AD&D, accident, life, disability, and long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs

Working at T-Mobile

At T-Mobile, our culture emphasizes growth, shared drive, and living our values. We foster an environment where employees can aim high and develop their careers in a dynamic, inclusive, and supportive atmosphere. We believe in continuous growth and helping our employees reach their full potential, embodying the spirit of 'Never stop growing!'

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