Integrated Marketing Manager - Commerce Platform Innovation

About the Role

Key Responsibilities

• Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior operations leadership to improve product awareness and increase inbounds and product adoptions within the SMB audience.
• Develop the strategy for acquisition across Commerce Platform products in partnership with Growth Marketing, CRM, and Content teams.
• Proactively identify, test, and scale net-new channels and opportunities to integrate into existing acquisition strategies and drive rapid growth.
• Lead cross-functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant-facing teams, Engineering, Communications, Strategy & Operations, Finance, and Analytics.
• Partner closely across teams to design, build, and refine platform products and surfaces to improve product adoption and retention.
• Partner closely with sales to build an optimized merchant lifecycle for both managed and unmanaged segments.

Requirements

• BA required.
• 6+ years of professional experience in Marketing or Product in a corporate or startup environment.
• Proven track record of driving successful go-to-market launches that drive adoption and bottom-line impact.
• Experience identifying and removing bottlenecks to optimize integrated channels for efficiency and scalability.
• Fluency with data, including market/segment sizing, forecasting, and analyzing campaign efficacy.
• Experience collaborating with cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.
• Strong ability to partner cross-functionally and communicate effectively across teams.

Nice to Have

• Experience in high-growth SaaS environments.
• Experience with demand generation and pipeline growth through integrated campaigns.
• Ability to switch between strategic planning and tactical execution with ease.

Qualifications

• Bachelor's degree (BA).
• At least 6 years of experience in marketing or product roles.

Benefits & Perks

• Competitive salary within the range of $129,200-$190,000 USD, determined by skills, experience, and location.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, paid parental leave (16 weeks), wellness benefits, commuter benefits, paid time off, paid sick leave, medical, dental, and vision insurance, 11 paid holidays, disability and life insurance, family-forming assistance, and mental health programs.
• Paid time off includes flexible vacation and sick leave for salaried roles, and accrued vacation and sick time for hourly roles.