Integrated Marketing Manager - Commerce Platform Innovation

About the Role

Key Responsibilities

• Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior operations leadership to improve product awareness and increase inbounds and product adoptions within the SMB audience.
• Develop the strategy for acquisition across Commerce Platform products in partnership with Growth Marketing, CRM, and Content teams.
• Proactively identify, test, and scale net-new channels and opportunities to integrate into existing acquisition strategies and drive rapid growth.
• Lead cross-functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant-facing teams, Engineering, Communications, Strategy & Operations, Finance, and Analytics.
• Partner closely across teams to design, build, and refine platform products and surfaces to improve product adoption and retention.
• Partner closely with sales to build an optimized merchant experience lifecycle for both managed and unmanaged segments.

Requirements

• BA required.
• 6+ years of professional experience in Marketing or Product in a corporate or startup environment.
• Proven track record of driving successful go-to-market launches that drive adoption and bottom-line impact.
• Experience identifying and removing bottlenecks to optimize integrated channels for efficiency and scalability.
• Fluency with data, including market/segment sizing, forecasting, and analyzing campaign efficacy.
• Experience collaborating with cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.
• Strong ability to partner cross-functionally and communicate effectively across teams.

Nice to Have

• Experience in high-growth SaaS environments.
• Experience with demand generation and pipeline growth strategies.
• Ability to switch between strategic planning and tactical execution with ease.

Qualifications

• Bachelor's degree (BA).
• 6+ years of experience in marketing or product roles.

Benefits & Perks

• Comprehensive benefits package including 401(k) with employer matching, paid parental leave, wellness benefits, commuter benefits, paid time off, and paid sick leave.
• Medical, dental, and vision benefits.
• 11 paid holidays, disability and life insurance, family-forming assistance, mental health programs.
• Paid time off details vary for salaried and hourly roles, including flexible vacation and sick time.