Integrated Marketing Manager - Commerce Platform Innovation

About the Role

Key Responsibilities

• Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior operations leadership to improve product awareness and increase inbounds and product adoptions within the SMB audience.
• Develop the strategy for acquisition across Commerce Platform products in partnership with Growth Marketing, CRM, and Content teams.
• Proactively identify, test, and scale net-new channels and opportunities to integrate into existing acquisition strategies and drive rapid growth.
• Lead cross-functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant-facing teams, Engineering, Communications, Strategy & Operations, Finance, and Analytics.
• Partner closely across teams to design, build, and refine platform products and surfaces to improve product adoption and retention.
• Partner closely with sales to build an optimized merchant lifecycle for both managed and unmanaged segments.

Requirements

• Proven B2B SaaS marketing experience, ideally in high-growth environments.
• A track record of driving pipeline growth through integrated campaigns and demand generation.
• Experience identifying and removing bottlenecks to optimize channels for efficiency and scalability.
• Strong ability to partner cross-functionally with teams such as growth marketing, CRM, product, research, and analytics.
• Comfort switching between strategic planning and tactical execution.
• A data-driven mindset, thriving on analytics, insights, and experimentation.
• Proven success building consensus with large cross-functional teams and cultivating trusted relationships with senior leaders.
• BA degree required.
• 6+ years of professional experience in Marketing or Product in a corporate or startup environment.
• Proficiency with market/segment sizing, forecasting, and analyzing campaign efficacy.
• Experience collaborating with stakeholders across Marketing, Product, Sales, and Strategy/Ops.

Nice to Have

• Experience in high-growth environments.
• Experience with demand generation and pipeline acceleration strategies.
• Experience working with analytics tools and conducting market analysis.

Qualifications

• Bachelor's degree (BA).
• 6+ years of professional experience in marketing or product roles.

Benefits & Perks

• Competitive salary within the range of $129,200-$190,000 USD, based on skills and experience.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, medical, dental, and vision insurance.
• Paid parental leave (16 weeks), paid time off, paid sick leave, and holidays.
• Wellness benefits, commuter benefits match, disability and life insurance, family-forming assistance, mental health programs.
• Flexible paid time off for salaried roles and accrued vacation and sick time for hourly roles.