Integrated Marketing Manager - Commerce Platform Innovation

About the Role

Key Responsibilities

• Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior operations leadership to improve product awareness and increase inbounds and product adoptions within the SMB audience.
• Develop the strategy for acquisition across Commerce Platform products in partnership with Growth Marketing, CRM, and Content teams.
• Proactively identify, test, and scale net-new channels and opportunities to integrate into existing acquisition strategies and drive rapid growth.
• Lead cross-functional efforts to execute marketing programs at scale, including collaboration with Product Management, merchant-facing teams, Engineering, Communications, Strategy & Operations, Finance, and Analytics.
• Partner closely across teams to design, build, and refine platform products and surfaces to improve product adoption and retention.
• Partner closely with sales to build an optimized merchant lifecycle for both managed and unmanaged segments.

Requirements

• Proven B2B SaaS marketing experience, ideally in high-growth environments.
• A track record of driving pipeline growth through integrated campaigns and demand generation.
• Experience identifying and removing bottlenecks to optimize channels for efficiency and scalability.
• Strong ability to partner cross-functionally with teams such as growth marketing, CRM, product, research, and analytics.
• Comfort switching between strategic planning and tactical execution.
• A data-driven mindset, with experience in analytics, market/segment sizing, forecasting, and campaign efficacy analysis.
• Proven success building consensus with large cross-functional teams and cultivating trusted relationships with senior leaders.
• BA degree required.
• 6+ years of professional experience in Marketing or Product in a corporate or startup environment.

Nice to Have

• Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.

Qualifications

• BA required.
• 6+ years of professional experience in Marketing or Product.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision benefits.
• 401(k) plan with employer matching.
• Paid parental leave (16 weeks).
• Wellness benefits, commuter benefits match, paid time off, and paid sick leave.
• Disability and basic life insurance, family-forming assistance, mental health programs.
• Paid holidays (11 days).
• Flexible paid time off/vacation for salaried roles and accrued vacation and sick time for hourly roles.
• Salary range: $129,200 - $190,000 USD, with opportunities for equity grants.