Integrated Marketing Specialist, Sports

About the Role

Key Responsibilities

• Lead integrated marketing efforts for DraftKings Sportsbook by designing and executing full-funnel marketing campaigns across Growth, Product, Content, Media, Brand, Partnerships, Creative, and more.
• Collaborate with internal team members to represent marketing needs and develop the marketing approach with an eye on effectiveness, scale, and efficiency.
• Synthesize a wide range of data sources and internal metrics to develop storytelling narratives that inspire and empower cross-functional team members to activate against company goals.
• Spearhead development of marketing and creative briefs to influence creative positioning and advertising materials, directing internal creative teams and external agencies to bring marketing plans to life in various consumer-facing channels.
• Develop OKRs for your dedicated lane of work and recommend KPI targets and measurement frameworks for performance tracking and optimization.
• Lead company-wide kickoff meetings and follow-ups to communicate project milestones, objectives, and toolkits for marketing campaigns.
• Assist in the long-term development of DraftKings sports marketing team vision, identifying growth opportunities and innovation within existing workflows.

Requirements

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• A minimum of 5+ years of experience in brand, product, or integrated marketing with a customer-facing tech or entertainment company.
• A strong grasp of full-funnel marketing, from strategic planning through execution and optimization.
• A data-informed mindset with the ability to turn insights into action.
• Excellent communication and presentation skills with a collaborative, cross-functional approach.
• A proactive, solutions-oriented attitude with a passion for sports and consumer behavior.
• A deep curiosity towards consumer behavior and a desire to put them at the forefront of key decisions.

Nice to Have

• Experience working in a regulated gaming environment or familiarity with gaming licenses.

Qualifications

• Educational background in Marketing, Communications, Business, or a related field.
• Experience in brand, product, or integrated marketing within a customer-facing tech or entertainment company.

Benefits & Perks

• US base salary range of $70,400 to $88,000, plus bonus, equity, and benefits as applicable.
• Guidance through the process of obtaining a gaming license if relevant to the role.