Integrated Media Manager

ADT

Irving, TX

Full Time

Senior

22 days ago

Job Description

About the Role

The Integrated Media Manager will serve as the operational bridge between creative teams and media execution, providing day-to-day oversight of channel-specific performance across search, social, and programmatic. The role involves coordinating media strategies, analyzing performance data, and optimizing campaigns to meet business objectives in a fast-paced environment.

Key Responsibilities

Coordinate media briefs and creative development between internal creative teams and media agencies.
Own performance media KPIs across channels, providing regular analysis and optimization recommendations.
Translate business objectives into actionable media strategies for agency implementation.
Serve as primary tactical contact for media agencies, ensuring alignment with broader strategy.
Develop cross-channel reporting dashboards to track and communicate performance.
Identify opportunities to leverage automation and AI for campaign optimization.
Support budget allocation and reallocation based on performance data.
Validate agency reporting and reconcile against platform data.

Requirements

Deep expertise in programmatic, search, and social media platforms.
Strong analytical capabilities with a focus on performance analysis and optimization.
Ability to bridge creative development and media execution.
Proficiency with major ad platforms (Meta, Google, Bing, Trade Desk) and analytics tools.
Understanding of media attribution and measurement methodologies.
Experience managing agency relationships and deliverables.
Strong communication and collaboration skills across cross-functional teams.
Ability to manage multiple projects and deadlines in a fast-paced environment.

Nice to Have

Experience with AI-driven media optimization tools and automation platforms.
Familiarity with privacy regulations and data compliance in digital advertising.
Knowledge of emerging media trends and technologies.
Experience in a hybrid or remote work environment.

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or a related field.
5-7 years of experience in digital media, with hands-on experience in programmatic, search, and social.
Demonstrated success in managing performance media campaigns and optimizing for KPIs.
Experience working with creative teams and media agencies.
Proficiency in campaign reporting and data analysis.

Working at ADT

The role involves working in a hybrid environment with remote and occasional in-office presence in Irving, TX. The candidate should be comfortable leading meetings, presenting complex data, and collaborating with internal teams and external partners, indicating a culture that values communication, teamwork, and adaptability.

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