Integrated Planning Strategist

About the Role

Key Responsibilities

• Leads large and complex marketing programs/initiatives that drive brand recognition and affinity, retention/engagement, and membership growth.
• Leverages extensive experience to drive strategic development that aligns with key corporate strategies and goals; manages the work of cross-organizational sub-teams/work streams.
• Works with research and analytics teams to determine business opportunities, model consumer behaviors, gather field insights/feedback and track results.
• Leverages data and analytics to drive improvements to marketing programs/initiatives that result in greater ROI.
• Develops product/service positioning and content strategy to help drive consistent, client-centric, relevant messaging for campaigns.
• Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM strategies.
• Develops trusted relationships with key internal/external stakeholders to collaborate and influence across the organization, contributing to the development of consumer offers that attract target segments, drive membership growth, and increase member loyalty.
• Translates strategic vision to drive flawless tactical execution; provides recommendations tied to Growth & Generosity goals and objectives.
• Uses market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results.
• Gathers field, member, and stakeholder feedback to ensure alignment and optimize effectiveness.
• Builds marketing intelligence through external and internal data sources.
• May lead cross-sub-teams and work streams, providing work direction in support of larger marketing initiatives.
• Contributes to the development of marketing strategies that support the organizational Brand and Go-To-Market strategies.
• Manages program budgets and tracks ROI of programs/initiatives.
• Facilitates team alignment and drives results through clear communication and articulation of accountabilities, especially when strategic directions change.

Requirements

• 7-10 years of marketing or related experience.
• College degree in marketing or related field; master's degree is a plus but not required.
• Experience in a specialized area of marketing such as direct marketing, e-marketing, communications, analytics, brand positioning, social media, etc., and/or project/program management.
• Excellent communication skills and exceptional customer service mindset.
• Strong project management and collaboration skills.
• Uses a development mindset that applies creativity and marketing expertise to develop new, more effective, and efficient marketing approaches.
• 5+ years relevant experience in consumer financial services and with a distributed sales force preferred, including banking, lending, debt solutions, or fintech.
• Ability to manage up/down and across a large organization.

Nice to Have

• Experience in consumer financial services and with a distributed sales force such as banking, lending, debt solutions, or fintech.

Qualifications

• College degree in marketing or related field.

Benefits & Perks

• Various bonuses including annual or long-term incentives.
• Medical, dental, and vision insurance.
• Health savings account and flexible spending account.
• 401k and pension.
• Life and accidental death and dismemberment insurance.
• Disability insurance and supplemental protection insurance.
• 20 days of Paid Time Off each year.
• Sick and Safe Time.
• 10 paid company holidays.
• Volunteer Time Off.
• Paid parental leave.
• Employee Assistance Program (EAP).
• Well-being benefits and other employee benefits.