JanSport/Eastpak/Kipling: Digital/eCommerce Analyst

Kipling USA

Jersey City, NJ

Full Time

Mid Level

75k-94k

about 1 month ago

Job Description

About the Role

At Eastpak, JanSport and Kipling, we are three unique brands that embody the same spirit of self-expression and discovery. We're built to resist whatever life throws at us, to express ourselves as individuals, and inspire positive resistance. We put our people first. We always have and we always will. It is ingrained in our DNA. Good people bring out the good in people, and good people are the foundation of this brand. Our values and culture emphasize self-expression, positivity, and discovering our own way. The role of Digital/eCommerce Analyst involves forecasting eCommerce demand and providing analytical work to improve the consumer digital experience through data-driven decisions, working closely with various teams to aggregate and analyze data.

Key Responsibilities

Reporting to the Senior Manager, Digital Planning & Analytics, responsible for forecasting eCommerce demand and analyzing data to improve the consumer digital experience.
Manage and distribute weekly sales performance reports including insights and recommended actions to optimize business.
Own weekly demand forecasts for all metrics and channels, using trend, promotional cadence, and historical data.
Provide weekly breakdowns of KPIs and MPs to team members.
Develop understanding of all Packs shopping trends through analysis of customer journey and site analytics to build KPI forecasting frameworks.
Assist with ad hoc data requests regarding site and marketplace performance.
Create reporting that supports a holistic cross-channel view of the customer to better understand consumer behaviors and utilize insights for segmentation and marketing strategies.
Manage evolution of digital analytics product implementation and tagging (Google Analytics, Quantum Metrics, Power BI, SAP, Shopify).
Collaborate with channel leads to create monthly forecast assumptions for ecommerce channels.
Communicate planning methodologies, strategies, and assumptions to team and leadership.
Partner with retail team to identify omni-channel opportunities.
Drive insights to inform conversion rate optimization strategies.
Identify risks and opportunities in forecasts and present findings and recommendations.
Develop new dashboards and improve current reporting tools to answer key business questions.
Continuously evolve analytics processes, reporting, and best practices to scale insights.
Advocate for analytics-driven decision making across teams.

Requirements

3+ years of experience in a retail analytics role with a focus on eCommerce.
Passionate about driving online sales and working collaboratively across multiple teams and channels.
Highly self-motivated, able to multi-task, and initiate projects with high accuracy and attention to detail.
Excellent written and oral communication, interpersonal, and time management skills.
Experience with tools including Google Analytics, Quantum Metrics, Tableau, Alteryx, Google Tag Manager.
Advanced Microsoft Excel skills and willingness to learn new systems.
Ability to communicate complex analytical findings clearly to business stakeholders.
Proven success in identifying and implementing process improvements.

Nice to Have

Experience with Power BI, SAP, Shopify.
Knowledge of customer journey analysis and site analytics.
Experience in demand forecasting and KPI development.

Qualifications

Formal education in a related field is a plus but not explicitly required.

Benefits & Perks

Position is eligible for additional compensation awards including annual incentive, sales incentive, or commission potential.
Review of benefits and medical plan rates available at www.MyVFbenefits.com.
Equal employment opportunity and accommodations for disabilities provided.
Company values a diverse and inclusive workforce.

Working at Kipling USA

Our culture emphasizes self-expression, positivity, discovering our own way, and putting people first. We value a diverse, inclusive workforce and foster an environment where collaboration, innovation, and data-driven decision making are prioritized.

Apply Now