Junior Marketing Strategist

About the Role

Key Responsibilities

• Lead and contribute to marketing strategy and execution, including developing and implementing comprehensive industry-specific marketing strategies in coordination with marketing leadership.
• Lead integrated marketing plans such as digital campaigns, events, content marketing, and sales enablement.
• Guide content development (case studies, blog posts, whitepapers, etc.) and ensure consistency with brand standards and industry insights.
• Conduct research on industry trends and competitor activity to inform strategy.
• Use analytics tools to evaluate campaign performance and adjust strategies to optimize results.
• Build strong relationships with business line leaders, sales teams, and service directors to align marketing strategies with business objectives.
• Serve as the marketing liaison to internal departments, ensuring ongoing alignment and communication.
• Collaborate closely with the full marketing team to deliver cohesive, high-impact campaigns.
• Communicate clearly and persuasively to stakeholders across the firm.
• Show initiative, adaptability, and accountability in all aspects of campaign execution.
• Contribute to the overall growth and development of the marketing team.
• Mentor junior team members and participate in knowledge sharing and training.
• Represent Dean Dorton at industry events, conferences, and sponsorships.
• Participate in internal process improvements and team development initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in strategic marketing roles, preferably within a multi-industry business services environment.
• Experience developing and executing successful marketing strategies and integrated campaigns.
• Strong understanding of digital marketing, content strategy, and lead generation tactics.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Exceptional verbal and written communication skills.
• Ability to manage multiple projects and engage with stakeholders at all levels.
• Willingness and ability to travel as needed.

Nice to Have

• Industry knowledge (preferred but not required).
• Experience with content management systems and design collaboration platforms (e.g., WordPress, Canva, Adobe Creative Suite).
• Familiarity with analytics tools such as Google Analytics and PowerBI.
• Experience with project management tools like Asana or Monday.com.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in strategic marketing roles.

Benefits & Perks

• Health insurance - medical, vision, dental.
• Unlimited PTO.
• Paid family leave, medical leave, and maternity/paternity leave programs.
• Retirement benefits - 401(K) match and profit sharing.
• Telemedicine, mental health resources, and wellness program reimbursement.
• Life insurance and disability insurance.