LA Galaxy, Chief Marketing Officer

About the Role

Key Responsibilities

• Lead the development and execution of integrated marketing campaigns across traditional, grassroots, digital, brand, content, and social channels.
• Develop strategies by analyzing market trends, audience insights, and data; consult with internal and external stakeholders.
• Utilize analytics to inform marketing decisions and regularly track, evaluate, and report on performance metrics.
• Oversee digital and social media strategies for LA Galaxy and Dignity Health Sports Park, managing social channels, mobile app enhancements, and influencer partnerships.
• Define and drive the overall brand strategy to strengthen reputation and ensure consistent representation across all channels and touchpoints.
• Oversee creative production, ensuring timely completion of graphic design and video requests without compromising quality.
• Lead the game presentation strategy to deliver best-in-class fan experiences at Dignity Health Sports Park.
• Innovate to enhance the matchday environment for season ticket members, supporters, and fans.
• Oversee all LA Galaxy-specific events including Season Ticket Member events, watch parties, merchandise launches, and more.
• Create and oversee annual department budgets and business plans to ensure alignment with organizational vision and strategy.
• Partner with Finance to establish, manage, and adhere to approved budgets.
• Collaborate with sponsorship/partnership sales to deliver integrated activations for corporate partners.
• Serve as a spokesperson, speaking at industry events, building relationships with media and league offices.
• Build and lead a high-performing team that is empowered, innovative, and strategically aligned.
• Collaborate with department heads to achieve major goals, including ticketing revenue targets.
• Act as a strategic partner to the President & COO and collaborate closely with the General Manager, Head Coach, and broader Executive Leadership Team.
• Serve as a liaison between soccer operations and business operations to optimize content capture and organizational effectiveness.

Requirements

• BA/BS Degree (4-year) in Marketing, Communication, or Business; Advanced Degree preferred.
• 12+ years of related work experience.
• 6-8 years of management experience.
• Strong attention to detail and highly focused on delivering quality results.
• Interpersonal skills with the ability to work effectively in a cross-functional team.
• Proficiency in Microsoft Excel, Word, and Outlook with the ability to learn required business systems.
• Strong knowledge of media production, communication, and dissemination techniques and methods.
• Demonstrated ability exercising good judgment and discretion when handling sensitive and confidential information.
• Ability to travel and work flexible hours, including weekends and holidays.
• Knowledge of sport and entertainment industry preferred.
• Proficient in forecasting costs associated with long lead creative projects.

Nice to Have

• Knowledge of sport and entertainment industry.

Qualifications

• BA/BS Degree (4-year) in Marketing, Communication, or Business.
• Advanced Degree preferred.
• 12+ years of related work experience.
• 6-8 years of management experience.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company-paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401(k) plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.