Ld Dir, Marketing

CVSPharmacy

Chicago, IL

Full Time

Director

100k-232k

11 days ago

Job Description

About the Role

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. The Lead Director of Marketing will spearhead strategic marketing initiatives across the full customer lifecycle, driving brand awareness, demand generation, go-to-market strategy, product marketing, and customer retention. The role involves leading and growing a high-performing team, partnering cross-functionally to scale impact in virtual specialty care.

Key Responsibilities

Develop and execute an annual integrated marketing plan and budget aligned with revenue targets, sales, and company objectives.
Mentor and develop a results-oriented marketing team across product, demand generation, content, and analytics.
Lead full-funnel campaigns: brand awareness, acquisition, engagement, retention, and advocacy.
Foster a culture of experimentation, data-driven decision-making, and collaboration.
Define value propositions, positioning, and messaging for core solutions and new feature releases.
Develop and maintain a quarterly content calendar to ensure consistent content deployment across all channels.
Lead go-to-market execution for launches, working with Product, Sales, and Customer Success.
Build multi-channel campaigns (digital ads, email, events, webinars), use ABM tactics and SEO/SEM best practices.
Analyze campaign ROI and iteratively optimize campaigns.
Create sales enablement tools such as case studies, presentation decks, and impact reports.
Work with Customer Success to drive retention programs, upsells, industry events, and advocacy.
Develop an annual event marketing strategy and oversee all in-person event logistics.
Work with Clinical and Specialist Network teams to develop and promote CME webinars.

Requirements

10+ years in B2B SaaS marketing, with a strong preference for healthcare or health-tech experience.
Proven success leading marketing teams, planning GTM strategies, and driving revenue growth.
Strong analytical skills and comfort with metrics such as ROMI, ROAS, and pipeline performance.
Hands-on experience with marketing technology: Salesforce, Google Ads, LinkedIn Ads, SEO tools, analytics platforms.
Excellent communication abilities, with experience in sales enablement, customer positioning, and content leadership.
Bachelor's degree in Marketing, Business, or related field; an MBA or advanced degree is a plus.

Nice to Have

Experience in healthcare SaaS, virtual care, or value-based care environments.
Familiarity with ABM, product-led growth models, and enterprise GTM strategies.
Comfort working in mission-driven, agile teams that value continuous innovation.

Qualifications

Bachelor's degree in Marketing, Business, or related field.
An MBA or advanced degree is a plus.

Benefits & Perks

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and other benefits depending on eligibility.

Working at CVSPharmacy

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

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